THE DRAMA CONTINUES...
New year, same dysfunctional team?
The first half of the Pittsburgh Steelers' lackluster, playoff-less season was focused on the holdout of Le'Veon Bell. Fast forward just a few months to the drama that currently surrounds All-Pro Wide Receiver, Antonio Brown and his unprofessional behavior. What is going on with the most victorious franchise in NFL history? Is it a lack of leadership ? Poor management ? Poor recruiting , and talent management ? We are examining it all in this newsletter.
ANTONIO BROWN'S ANTICS THIS SEASON:
"POOR LEADERSHIP and LACK OF RESPECT"
Listen to former NFL player and current T.V analyst, Shannon Sharpe, discuss what is happening to the Pittsburgh Steelers.
A.B. HAS A LOT TO SAY...ON SOCIAL MEDIA




 “He’s an amazing football player and amazing athlete. As far as character, he fooled me."

Take a look at an in-depth expose by ESPN about Brown's "perceived reality" on social media and why it fuels poor decisions and behaviors that are unprofessional.

IT'S A NO WIN SITUATION
"The Steelers' biggest problem right now is not Antonio Brown, just as it wasn't Bell at the start of the season. Their biggest problem is that they keep turning superstars into Browns and Bells. And the folks most responsible for this recurring problem are much harder to replace than one temperamental receiver.

The seeds of December's collapse have been sown for years. Too many superstars got to do whatever they wanted (except get paid when they wanted) for too long. Practices were too lax, the locker room a little too loose, game plans on both sides of the ball a little too leaky. Brown's eruption was a symptom of a long-gestating illness."

IT'S NO-ONES FAULT ... IT'S EVERYONES
"The truth is no one in the Steelers’ organization is blameless for this mess they are in. It goes all the way from the top down to the players on the field. Changes have to be made. The culture has to change. Quiet teams win. Noisy teams go home. Change the culture and cut out the noise."

DAVE BAKER'S TAKE ON THE ISSUE
The Pittsburgh Steelers need an immediate lesson in Human Capital Management....

So how does a team manage such an individual. Differently than the other employees. All of the players on the team in that club house work really, really hard. But every once in a while a few exceptional ones come around. If you don’t have the management capability to motivate, drive, encourage and develop them – they’re not going to perform, and they are not going to contribute. It takes a special skill to understand, appreciate, manage and feed that level of talent. Very few have it. 

Should the Pittsburgh Steelers Trade Brown?
Yes
No
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