This Month at CLC: January 2019
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Jennifer Keohane
Executive Director
TURN THE PAGE ...
As we flip the calendar to a new year, it is time to talk about new beginnings.
If you call CLC (or CLA), you’ll most likely be greeted by our new Office Administrator,
Tracy Monterville
. Although she’s only been here a few weeks, she already feels like a longtime member of our team, and she's well on her way to decoding all of our library acronyms! Learn a bit more about Tracy below. You can reach her at
tmonterville@ctlibrarians.org
or 860.344.8777.
As we welcome Tracy, we reluctantly say farewell to our Member Relations Manager for Public & Special Libraries,
Alena Principato
, as she courageously creates her own new beginnings as an outreach librarian at Nevada State College in Henderson, NV. In her time at CLC, Alena has embraced each new challenge with cheerful enthusiasm and extraordinary ability - no matter what we threw at her, we never found anything that she couldn't do exceedingly well! CLC is better for having her with us, even if for less time than we’d like. We all wish her the best as she returns to academic librarianship. Don't miss her farewell message below.
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Next week, a new Connecticut governor and many, many new legislators will be sworn in. These early days of the legislative session are a great time to invite your newly elected legislators to your library and show them all that you do for your community. Don't be shy - reach out to their offices. They will be delighted to hear from you.
If you're from a public library and you need a reason to reach out to your legislators, why not highlight
Take Your Child to the Library Day
(TYCLD) on Saturday, February 2? This year, we’ve beefed up the statewide promotion of this annual celebration of libraries.
CT Public Television
is creating TYCLD promos to be aired among their regular shows. (Check out scenes from our CT Public Open House and filming on December 12 - and more on
Facebook
!) These spots feature Connecticut librarians discussing why libraries, early literacy, and reading are so critical for children. In addition to this statewide promotion,
CT Food Bank
and
Read to Grow
are distributing TYCLD bookmarks to their clients. These
bookmarks
direct folks to their local library to learn about their TYCLD activities for February 2. Our goal is for all Connecticut towns to participate. We’d hate to have families come to a library after learning about the event for the first time, only to discover that library was not participating. If you haven’t signed up, you can do so
here
. Watch how our
TYCLD participation map
goes all RED!
Finally, CLC is wrapping up our membership renewals this month. Thank you for renewing if you have - and for the few who have not, we hope we’ll hear from you soon. Our famous (and surprisingly beloved) computer calendars will make their way to you once you've renewed, so if all of the other benefits of CLC membership aren't quite enough, perhaps that small gift will tip the scale. Happy new year.
Warmly,
Jennifer
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Touring the CPTV studios at the CT Public Open House on 12/12.
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CLC members enjoying the presentations.
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Getting ready for filming at CPTV.
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Tracy Monterville
Office Administrator
Allow me to introduce myself. I have recently joined CLC as the Office Administrator. My background is in small to large corporations where I have been an executive assistant to C-Level executives. This is my first foray into the non-profit arena, and am very happy to be a part of such a wonderful team. I look forward to meeting our members in the coming months. Please feel free to reach out to me with any questions, or just to say hi!
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Julie Yulo-Medeiros
Member Relations Manager, Academic & School Libraries
YES would be the answer if you were wondering if you missed an amazing trip to New York City on Wednesday, December 5th. CLC arranged bus transportation, a tour of the New York Public Library, and admission to the Morgan Library & Museum for CLC members, Friends of local libraries, and guests. The day started off with a smooth and quick ride into the city on a Dattco coach bus, with each attendee receiving a "swag bag" of new books from Baker & Taylor, a cute cat pen, a CLC notepad, and of course a Tootsie Pop. We were divided into two smaller groups to tour the NYPL, where we learned about the architecture, famous donors and patrons, and the various rooms within the library. Afterward, there was time to explore the library on our own, take a lunch break, and then head over to the Morgan Library & Museum.
The Morgan Library wowed us with Pierpont Morgan’s wealth and wide-ranging interests and collections. Many of us took our time in the main library to look at the artwork on the walls and ceiling and to appreciate the splendor of what once was Morgan’s personal library. The exhibit
It’s Alive: Frankenstein at 200
had interesting posters, props, and movie clips to fascinate and educate us about Frankenstein. Another highlight was seeing Charles Dickens' original manuscript of
A Christmas Carol
. If you missed your chance, it's on display each year at the holidays.
Participants had time to explore the city on their own before the bus headed back to Connecticut. On the ride home, attendees shared experiences seeing the Radio City Rockettes, relaxing in coffee shops, checking out the amazing department store holiday displays, strolling and shopping at Bryant Park’s Winter Village, and viewing the tree at Rockefeller Center.
The question begs to be asked: Will CLC do more trips? Yes, we will do more trips, and by request, some of the trips might be on Saturdays. If you have any ideas about trips you would like to see CLC organize, just let us know. We are a phone call or email away.
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CLC members and guests gathered at Astor Hall, New York Public Library
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CLC members walking through the Rose Main Reading Room, New York Public Library
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A glimpse of Mr. J. Pierpont Morgan's library at the Morgan Library & Museum
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Amanda Stern
Events & Special Projects Manager
MAKING THE OLD NEW AGAIN:
EVERGREEN MARKETING TO THE RESCUE
Every January as we gear up for the excitement of the new year – new goals to set, new programs to start, new initiatives to implement – we embrace the mantra
Out with the old, in with the new
. But what do we do with the old? In the library world, we don’t discard everything old just because there’s something new. We have existing collections, databases, and other materials that still hold so much value, but are often overlooked by patrons. It’s easy to market new offerings; showcasing existing resources is so much trickier.
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Think of the materials in your library that are underutilized. Is there a section of your collection that has lower circulation statistics than you’d expect? Are valuable databases going unused because patrons don’t know how to access them – or even that they’re there? Do you find yourself frustrated because you have so many good materials you’d love to put into the hands of your patrons, but you just can’t find a new hook to grab their attention? Enter the
Evergreen Marketing Campaign
.
Consider creating a marketing campaign that you can use for an extended time period, one that can serve as an easily-fillable template, so you can continually update it with information or services you’d like to highlight. This will not only help you in promoting your library services and programs, but it can help spare you from the need to create a separate flyer for each event or product. One campaign with multiple uses, meeting multiple needs that can make your life easier – you’ll be wondering why you didn’t start sooner!
Here are the seven basic steps in the process:
- Make a list of the products/services/resources you have in your library.
- Identify goals.
- Consult staff and users.
- Look at your list and goals and find the through-lines.
- Decide on your end goals and outputs.
- Design a template.
- Get creative!
For an expanded explanation of each of these steps, plus links to resources for inspiration, continue reading at
ctlibrarians.org
. You'll be off and marketing before you know it!
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Alena Principato
Member Relations Manager, Public & Special Libraries
Dear CLC Community,
I have some bittersweet news to share: I will soon be leaving CLC and returning to my roots in academic librarianship. My last day at CLC is January 16, and then I will be moving to Henderson, Nevada, where I will be working as an outreach librarian in an academic library.
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The best part of my time at CLC has been the people - this includes you, our members, and the fabulous CLC staff. Getting to know you, visiting your libraries, and learning about the work you are doing in your communities has impressed and inspired me.
My colleagues at CLC - Jennifer, Christine, Amanda, Julie, Jen Datum, and our newest addition, Tracy - have been a wonderful “work family.” Their kindness, caring, and sense of humor have made me feel at home here since day one. I will dearly miss them, our members, and being a part of the CT library community.
If I have learned one thing in my time at CLC, it is that the library world is incredibly collaborative and interconnected. I encourage you to stay in touch, and I would love to connect with you on
LinkedIn
.
May the new year bring you many blessings, opportunities, and adventures!
All my best,
Alena
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L-R: Alena, Jen Datum, Christine, Jennifer, and Julie at CLC's 2018 Annual Meeting at the Mystic Seaport Museum.
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CRPA Entertainment Showcase
Thursday, 2/14 in East Hartford
Attention library programmers! CLC has once again partnered with the CT Recreation & Parks Association to bring you members-only pricing on a full day of programming inspiration on Thursday, February 14 at the East Hartford Community Cultural Center. For just $25, preview 42 live performances and network with over 75 performers in the exhibit hall. Includes lunch.
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Computers in Libraries Conference
March 26-28, Arlington, Virginia
CLC is pleased to offer our members discounted online registration for the upcoming
Computers in Libraries 2019 Conference
, to be held March 26-28, 2019 at the Hyatt Regency Crystal City, Arlington, VA. Save up to $190 on "the world's leading library technology and innovation conference," beneficial for all library types!
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Distracted Driving Documentary:
"3 Seconds Behind the Wheel"
EXTENDED - LIBRARY SHOWINGS NOW INCLUDED
"3 Seconds Behind the Wheel"
is a documentary that follows eight CT and FL drivers over six months using in-car cameras and tracking technology to identify habits that make them susceptible to distracted driving. CLC members save $20 on the DVD (library/classroom version), which can be added to your collection or shown in a library (NEW!) or classroom setting. Order now for Distracted Driving Awareness Month in April!
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Wednesday, January 9, 12:00pm
Berlin-Peck Memorial Library
ALL ABOUT TWEENS
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Be ready to talk all about tweens. We will discuss what our libraries define as tweens and our favorite tween books and programs. Please bring ideas to share and your own lunch; we will provide dessert!
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Tuesday, January 15, 2:00pm
Middletown Library Service Center
INAUGURAL MEETING!
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Please join us for the inaugural meeting of the LGBTQ Roundtable. We will select co-chairs and create plans to determine the direction of this Roundtable. Come prepared to discuss LGBTQ issues in your library.
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Tuesday, January 29, 4:00pm
North Branford Intermediate School
INAUGURAL MEETING!
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Join us for the first meeting of the Shoreline Middle/Intermediate School Roundtable! We will meet to discuss topics unique to working with the middle/intermediate school population as well as draw up plans and topics for future meetings.
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Wednesday, January 30, 7:00pm
Barcade, New Haven
FIELD TRIP!
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The Gaming Roundtable is starting off 2019 with a field trip to Barcade in New Haven! We haven't had a meeting all year, so this will be a fun get-together and networking opportunity. Significant others welcome. We will briefly talk about 2019 meeting dates.
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These meetings are just a sample of upcoming roundtables -
11 meetings are happening in January!
Please explore and register for your favorites. Everyone is welcome at a CLC roundtable.
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