AR users report high satisfaction according to our latest report -- a good signal for AR's viability and long-term monetization. But it's not all good news: Non-users report explicit disinterest, which presents a marketing challenge for AR. READ MORE
Google's AR efforts are partly about boosting search query volume (its core business) including visual searches. VPS indoor mapping could also prove search marketing ROI by tracking consumers all the way to the cash register. READ MORE
What's driving XR adoption? What are installed bases? Revenue outlook? Usage patterns? ARtillry PRO answers these questions with an intelligence vault filled with data, insights, multimedia and analyst access. It's all about gaining a knowledge-edge and saving you time. READ MORE
What’s the realistic limit that people can engage with AR or VR in a given day? The common wisdom is that AR has the edge, due to less isolation and more all-day utility. But what factors could grow that time share for both formats? READ MORE
XR-assisted shopping could reach $1.6B in revenues by 2025. That includes VR headsets in car dealerships to get immersive tours or visualize car options. With AR, it will include wayfinding apps like Google VPS. What's the breakdown? READ MORE
One of AR’s strengths is its visceral and immersive interface. But that also makes it so that the UX can’t be captured through traditional marketing like ad copy or video. This makes mobile AR’s features a bit of a double-edged sword . READ MORE
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