Facebook Join My List Logo
January 2019 Member Update
Message from the Executive Director
Happy New Year TCVB Partners!

We are hoping that the New Year is off to a great start for you. It’s wonderful to see so much snow in the high country! In this new year, one of our goals for the TCVB is to advocate more for Tuolumne County. Traditionally Visitor Bureaus have been thought of as entities which solely market tourism. That is evolving. While marketing is still our number one task, we must also advocate for the industry and the destination. When the industry and destination are being threatened with challenges like government shutdowns, wildfires, floods and drought it’s important that we, as a Visitors Bureau, do our part to try and mitigate as much damage as possible.

The partial government shutdown is a perfect example of why we need to advocate for visitors (and residents) to be good stewards of the land. Our “Tuolumne County - Too Cool to Trash” campaign is helping to remind/educate people to pack it in, pack it out and clean up after themselves. This campaign has gone viral on social media and even made it to Bay Area and Sacramento television stations. An entire page in the 2019 Tuolumne County Vacation Planner is dedicated to “loving Tuolumne County like a local” featuring stewardship and safety tips to arm visitors with resources and insight to help them make the best choices possible when visiting our beautiful County.

Tourism is a powerful economic driver for Tuolumne County. With travel spending topping $253 million in 2017 we have a responsibility to help Tuolumne County remain a sought-after destination for travelers from around the world thereby ensuring a bright future for Tuolumne County’s businesses and residents.

Sincerely,

Lisa

Lisa Mayo
Executive Director
Tuolumne County Visitors Bureau
Voice Your Thoughts and Concerns about the Partial Government Shutdown
Congressman Tom McClintock
2200A Douglas Blvd, Suite 240
Roseville, CA 95661

Phone: (916) 786-5560

Please let us know if the partial government shutdown is impacting your business.

Save the Date:
Tourism Showcase and Annual Dinner 2019
Wednesday, May 8th 5:00-7:30 at Hurst Ranch in Jamestown.

Join us for an evening of celebrating tourism in Tuolumne County.

Guest speakers from Visit California, Black Diamond (TCVB's UK public relations and travel trade agency), Terra Vi Lodge Yosemite, and more.
Membership Updates
With the new year comes a good time to make sure you're taking advantage of your membership benefits:
  • Review your page on VisitTuolumne.com for correct information and up-to-date photos.
  • Make sure that the TCVB has your rack cards in-stock at the visitors center.
  • Provide us with any winter specials that you may have.

Email or call Debbe Pallante at debbe@gotuolumne.com or 209-533-4420 with updates.
Marketing Updates
partnership_puzzle_drawing.jpg
Next Marketing Meeting is Thursday, February 21 , 1:00pm

Tuolumne County Visitors Center in Sonora, 193 S. Washington St.

All are welcome to our bi-monthly marketing meetings are back for the new year and we always have positive and productive afternoons.

The February meeting will feature a presentation by filmmaker, Willow Polson of Chronokinesis Entertainment.

Plus, we'll take a look at "Flip.to," a tourism platform that helps hotels, resorts, vacation rentals and destinations tap into the unmatched impact of destination advocacy.

Bring ideas of your own and thoughts you would like to share.
2019 Vacation Planners Have Arrived

Vacation Planners have arrived! New for this year…the publication features stories and images by three of the influencers who the TCVB hosted post Donnell and Ferguson Fires.

If you would like to come by the Visitors Center in Sonora to pick up vacation planners, please call ahead to make sure we have plenty on-hand, 209-533-4420.
Promote Your Business by Offering Specials

Travel and Adventure Show Specials
TCVB team members are attending the Los Angeles Travel and Adventure Show in mid-February and the Bay Area Travel and Adventure Show in late March. If you’d like to offer a special deal or discount for show attendees please send details (see below) to jen@gotuolumne.com before February 8 th.

Details for both opportunities should include:
·         Name of business, address, phone number, website
·         The special or discount
·         Blackout dates
·         Expiration date
·         How to redeem offer
Social Media Tip
Stay updated on our upcoming campaigns on the TCVB Facebook Page. January is California Restaurant Month and we are participating by promoting local dining. Going out to eat in Tuolumne County? Snap a pic and tag us for a chance to be shared. We are also promoting our Tuolumne County is TOO COOL TO TRASH campaign. Encourage your followers to take good care of our County and tag us for a chance to be shared. #MyTuolumneCounty
Media Updates
Tuolumne County Featured Twice on San Francisco's KRON

The TCVB hosted KRON 4 newscaster, Ken Wayne, during the holiday weekend. Ken flew into Columbia Airport and did a feature segment on Columbia State Historic Park. To view his segment,

TCVB's Too Cool To Trash campaign kicked into high-gear during the partial government shutdown and was also featured. View the segment here: Watch Here
Meet Me in Tuolumne Facebook Page

TCVB has launched a Meet Me in Tuolumne Facebook page that will help target meeting planners in key areas including the San Francisco Bay Area, Tri-Valley, Sacramento and the Central Valley. The TCVB will develop the Meet Me in Tuolumne campaign through attending events, advertisements in key meeting professional outlets, updating the meeting section on the TCVB website and strategic partnerships. Like our Meet Me in Tuolumne Facebook page.
Upcoming Media Shows

Communications and Tourism Manager, Katie Kirkland, will be attending TravMedia’s International Media Marketplace (IMM) in late January. There she will join Visit California in the California Pavilion and have 24 guaranteed appointments with top travel journalists, editors and broadcasters. TravMedia’s IMM is established as the industry’s leading event for the media to meet travel and tourism brands. 
Community Information
Upcoming Events
Spring will be here before we know it. Check out our entire events calendar to see what's coming up.
Stay Connected
Tuolumne County Visitors Bureau
800-446-1333

Visit California | Visit the USA