We've Got Goals!
by Rachel Mouton, Charitable Organization Endowment/GiveSmartOKC Administrator
Ah, the new year. The time of year when we all take a deep breath and go for it. We’ve got goals, after all. Goals to improve our health, to disconnect from our devices and connect with our loved ones or to increase our efficiency at work. 

If your organization has goals this year to increase visibility, support and donations, then consider this new year the perfect time to not only update , but to enhance your Give Smart OKC profile. Although you’ve completed the required fields for a published profile, have you set aside the time to update the optional fields? The required fields offer donors a summary of your organization — the CliffsNotes version of all that you do! However, the optional fields complete your story and provide potential donors with a deeper look inside your programs and services. 
Here are some extras to include in your enhanced profile:

  • A logo
  • A photo
  • A video
  • Written statements by key people in your organization, such as the executive director and/or board chair
  • Additional financial reporting such as endowment value and whether or not your organization has a capital campaign 
These extra touches may be just the nudge a donor needs to click that ‘Donate Now’ button!

Please remember that your organization must review and update your Give Smart OKC profile annually. Your profile will expire 45 days after the end of your fiscal year if it has not been updated. Don’t forget to update your profile throughout the year when the following occur:

  • After filing your Form 990
  • Changes in leadership staff
  • Changes in programs
  • Board member updates
  • New marketing materials, such as a new video to include on your profile
Profiles that have not been updated within three months of their expiration date will be marked as ‘Declined to Update.’ Profiles that have not been updated within one year of their expiration date will be hidden to the public, including the many donors with whom the Community Foundation works with regularly.
Use Give Smart OKC to reach your organization’s goals this year by by enhancing your profile and earning a “Reviewed by your Community Foundation” stamp of approval! 
You can add the Give Smart OKC badge to your website and link it directly to your organization’s profile!

Email r.mouton@occf.org for directions and badge options.
Upcoming Charitable Organization Endowment Training
Feb. 7
Seeds of Planned Giving Series
Register by Feb. 1
Feb. 20
GiveSmartOKC Training Series
Register by Feb. 15
Mar. 27
Focus on Endowment Series
Register by Mar. 22
At the Oklahoma City Community Foundation, we are fortunate to witness the people, places, activities, events and organizations that work together to make our city a great place every day, but we want others to see it, too. Wherever you see the good in our community, share it by using  #OKC4Good  and join the movement!

Learn more at OCCF.org/OKC4Good.
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View the balance of your endowment fund and gifts from donors.
Contacts:
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Charitable Organization Endowment Program Director
405/606-2951
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Charitable Organization Endowment/Give Smart OKC Administrator
405/606-2918