League Link is an electronic communications service from the Indiana Credit Union League and is sent regularly to Managers/CEOs of affiliated credit unions. It contains a variety of information on activities at the League and a summary of important messages that have been sent by the League. Many of the items here contain links to the League's website. We encourage you to share League Link, or selected content, with your staff and officials as appropriate. An archive of messages from the League to credit union managers/CEOs can be found here .
 
Some of this content is password-protected. If you don't have a password or if you have forgotten yours, click on the tan "Log In" button in upper right corner of the site; a box will open. Click on the blue wording to get your password.
General News and Messages
Senate Reg Relief Bill Scheduled for Debate Next Week
On March 1, League President John McKenzie and Senior VP Governmental Affairs Chris Beaumont shared that S. 2155, the Economic Growth, Regulatory Relief and Consumer Protection Act will be debated by the full Senate next week. Read it here.
Regulatory/Compliance Updates
Regulatory Update 2-26-2018--Weekly Regulatory Advocacy Report
On Feb. 26, Senior Consultant Tim Pierce and Senior Consultant, Director of Regulatory Analysis Dave Hawkins sent a Regulatory Update which provided information on a number of recent regulatory and advocacy topics. Read it here.
Credit Union Changes
Credit Union CEO Changes
Effective March 1, 2018, Tammy Brett is CEO of Community Spirit CU. Emily Everett has retired.
Effective immediately, Kevin Umlauf is the President/CEO of Industrial FCU. He has been serving as the Interim CEO.
Upcoming Meetings and Education Sessions
SESSION FULL : The League has a waiting list for this session. If you would like to have your name added, contact Stephanie Barker . Additional fraud sessions will be held throughout the year.
This session, facilitated by Senior Consultant Tim Pierce, is designed to help new and experienced mortgage lenders focus on important regulatory requirements related to first mortgages and Home Equity Lines of Credit (HELOC). The League will facilitate the session, which will feature presentations from industry experts. There will also be an opportunity for a group discussion on marketing different types of mortgage products to credit union members.
This session is designed to provide credit unions with an insight into various aspects of indirect lending. It will include economic updates, a look at new indirect lending products and services and an open discussion about challenges and victories when dealing with third party providers.The League will facilitate the session, which will feature presentations from industry experts. 
What is the difference between "joint with rights of survivorship" and "tenants in common"? What is a revocable living trust and how do we document it? Do we really need a corporate resolution? How do we open accounts for minors? Have you or someone at your credit union asked these questions and others like them? If so, don't miss this seminar, presented by Joequetta Jackson, Consultant Vice President at PBS.
Chapter News
Upcoming Chapter Meetings
Several chapters have meetings or events planned in the weeks ahead. Visit the League calendar to find information about your chapter.
Featured Products
GSTV: A Magnet for Millennials and More Members for You
 
The trend to buy local is a movement that continues to gain steam. Your credit union is an important business in your community so get your credit union local exposure with Gas Station TV (GSTV). Advertising with GSTV is one surefire way to convert community members to credit union members. It’s a failsafe and cost-effective way of marketing your credit union to community members while they’re filling up at the pump.

We all are aware of the challenges of attracting a potential member’s attention due to the many mobile distractions available. With GSTV, you are guaranteed a captive audience at the pump. And, research shows that 88 percent of those pumping gas say they enjoy watching GSTV ads so you can count on value-added exposure.

The magic of GSTV is that it geo-targets your audience. You can access audiences within a 5-mile radius of your branches or tailor the reach. Localize your media buys to the gas station owner next door or create a campaign to advertise across the state.

Based on a recent study, GSTV will get you the results you want:
  • Increased Awareness – Credit unions report a 79 percent increase in brand awareness
  • Enhanced Membership Potential - 66 percent of viewers consider joining a credit union
  • More Memorable Advertising – Delivers 2x higher ad recall than television advertising
  • Greater Likelihood to Add Accounts - Viewers are 11 percent more likely to acquire a new checking or savings account
  • Better Opportunities to Market to Millennials – 69 percent of viewers are ages 18-49, and 41% are millennials ages18-34

GSTV gives your credit union the flexibility to customize your ad so you decide what key messaging you want conveyed. Are you opening a new branch? Hosting a financial literacy event? Offering a new loan product or promoting a special offer? GSTV makes it easier to spread the word to a specific audience. But if you would rather keep your messaging simple, use the design developed by GSTV’s in-house production and creative services team to draw traffic to your website. Either way your credit union will be displayed front and center to the hard-to-reach, on-the-go consumer.

Running a GSTV promo is an extremely cost-effective way to drive local awareness and boost membership. As a credit union, you will also enjoy an exclusive, 30 percent reduced rate from GSTV. 

If you are interested in learning more about GSTV, please contact Kay Neidlinger at kayn@icul.org or CU Solutions Group national sales consultant Shana Sistek at: Shana.Sistek@CUSolutionsGroup.com or (734) 377-4336 to schedule a customized webinar .
AffirmX Enterprise Risk Assessment (ERA)
The AffirmX Enterprise Risk Assessment (ERA) solution evaluates and scores an institution’s control points which are associated with the seven primary categories of risk: Credit, Interest Rate, Liquidity, Transaction ,Compliance, Strategic, and Reputation. Through a series of steps, the AffirmX ERA solution provides a numerical evaluation for each of these seven categories and an overall Enterprise Risk Score. The process results in a completed Enterprise Risk Assessment with material observations and rationales that serve as the core component of an institution’s Enterprise Risk Management program. When fully utilized, AffirmX ERA services better position your institution to present established controls effectively as well as to modify controls/artifacts as necessary to improve internal monitoring efforts and expedite a supervisory examination.

Indiana Credit Union League