Will is a co-founder of
Maestro Group
. He empowers sales teams to maximize their potential. Will focuses on teaching both hard and soft sales skills and identifies opportunities to improve sales efficiencies. His unique background and perspective guide his training principles, and he is motivated to help individuals and organizations sell more, faster.
Will has worked for some of the largest retailers, honing his skills as a salesperson, sales leader, and innovator. In 2011, he founded Lemur Retail, a first-of-its-kind, in-store, associate clienteling and assisted sales app. After Lemur, Will worked with various SaaS companies, consulting on sales and marketing.
Will is a graduate of Virginia Tech and The George Washington University Law School. Not finding the fulfillment he was looking for in law, Will transitioned to retail, a career move he assumed would be temporary. In retail, he quickly found success, excitement, opportunity, and the fulfillment he was looking for.
When he is not with a client or spending time with his family, Will is reading I/O and Behavioral Psychology books to get a better understanding of what impedes sales.
