AR is mostly envisioned in smart glasses or smartphones. But another "mobile device" that will be AR-enabled is your car. It will provide utility to drivers while fueled by the same computer vision that let's self-driving cars "see" surroundings.
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Weak hardware sales defined 2017. But it's not all bad news for XR. The sector was well-funded and shows other positive leading indicators. What did we learn in 2017 and how does it inform the strategic outlook for 2018?
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Oculus Go will sell 1 million units; mobile AR revenue will exceed $1 billion; And enterprise AR will take the lead among all XR sub-sectors. These were a few 2018 predictions that we unpack in the latest episode of ARtillry Briefs.
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One of XR's criticisms is that it further isolates an already digitally-distracted culture. The counter argument, at least for AR, is that it raises our gaze. That goes for smart glasses clearly, but what about mobile AR?
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Early stage funding is one leading indicator of industry health. And in XR, it’s one of the few signals we have to predict market growth. With that backdrop, 2017 XR funding was $3 billion. That's up from 2016... but deal flow is down.
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With emerging tech, history has taught that it's all about finding openings for business opportunity and gaps in the value chain. And that process is all about having a knowledge position. Against that backdrop, we offer
ARtillry Insights.
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