Consider that 86% of shoppers bought an item after first seeing it in a printed catalog. 39% of customers say they have tried a business for the first time because of direct mail advertising, and 51% prefer companies use a combination of mail and email when communicating with them. When well executed, a direct mail marketing campaign can be used to grow your consumer base by attracting new customers to your business.

This is not a phenomenon that is confined to older generations; it is cross-generational. 23% of Millennials bought or ordered something as a result of receiving direct mail in the last 12 months.