Don't Overlook the Value of Trade Shows Whether it's as an attendee or as an exhibitor, trade shows can be a wealth of information, networking opportunities and a chance to get some professional growth.

If you're attending, be sure to go in with an action plan: 1) What vendors do you need to see? 2) Do you have specific questions or concerns that need to be addressed with those vendors? 3) What are some good connections you can make?

If you're an exhibitor, make sure you plan it all out - from pre-show marketing to exhibit design to at show traffic builders to staff training to post-show follow-up.

Need help making your trade show exhibit pay off? Contact Lev Promotions - for any and every aspect of your exhibit strategy.