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The pandemic has magnified the need to demonstrate Extension's value across the state. But where to begin? How do you maintain visibility and communicate effectively when everyone is isolated?
NC State continues to provide materials and guidance to help employees navigate the pandemic and adjust to reactivation efforts, both on campus and across the state. Many items can be used for off-campus facilities and activities.
Extension Reactivation Guidance
As Extension continues to experience a gradual transition in our county centers, we've worked with the university to develop a manual that presents COVID-19 safety protocols and creates a safe and supportive work environment. Campus-based Extension personnel can refer to NC State’s campus return-to-work guide.
NC State's Protect the Pack site is a one-stop source for information related to COVID-19 and reactivation efforts. A communications toolkit includes downloadable digital and print assets, videos, event guidance, media resources and more, which UComm will continue to update regularly.
Additional materials include our Extension impacts brochure, 4-H impacts report, an updated N.C. agriculture industry booklet, impact graphics for use in your local communications, and a county profiles database with details on local economies, population demographics, employment info, agriculture and local food, and more for every county.
Want to track your Facebook and Twitter posts to see how they're performing, but not sure how? Extension Social Media Specialist Sara Awad walks through the steps to capture valuable social analytics in two new videos. Visit the brand site, or use the links below:
Review this COVID-19 Social Media Checklist from Ignite Social Media for recommendations on responsible, impactful social media practices during the pandemic. Refer to Extension's social media messaging themes for guidance on everyday social communications.
Homegrown: Everyday Solutions for Everyday Lives
Our Homegrown web seriesis a great resource for reaching a consumer audience throughout North Carolina. Subscribe to receive a monthly digest of new videos, along with seasonal tips and tools that can be useful for local outreach. You can also submit video ideas for Homegrown — make sure you review the guidelines — we want to showcase your expertise!
Check out our latest segments, like The Future of N.C. Agriculture, and use the videos in your local efforts to help connect the public with Extension.
We’re consistently adding new and updated materials to the brand site, check back regularly and let us know if you have ideas or needs for other resources.
NC State University and N.C. A&T State University work in tandem, along with federal, state and local governments,
to form a strategic partnership called N.C. Cooperative Extension.
NC State University provides equal opportunity and affirmative action efforts, and prohibits discrimination, harassment and retaliation based upon a person’s race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability, gender identity, genetic information, sexual orientation or veteran status.
