 |
|
NABOB is excited to announce that this summer, Julian Davis will serve as its 2018 co-facilitator of The Media Sales Institute (MSI) at the Atlanta University Center (AUC), June 4 - 14, 2018.
Julian Davis has a long history in the Media and Entertainment businesses which span over 35 years; and he is looking forward to continuing his involvement in the industry on many levels by sharing his expertise as a: consultant, presenter, guest lecturer, event producer and media sales professional.
For years, Julian has supported educational, community and industry initiatives. He has taught Media & Radio classes at Clark Atlanta, Howard, Florida A & M, Morgan State and Jackson State Universities. He has been (and is) a guest lecturer at numerous Mass Communications programs nationwide.
As Director of Urban Outreach for Arbitron Inc. (now Nielsen Audio), Julian enhanced the relationship between Urban and Hispanic radio station management, mainstream advertisers and advertising agencies; by promoting the value of Radio as a primary engine to reach advertiser's targeted consumers... that they lacked expertise in cultivating. Julian's extensive background in media, radio management and ownership (of KYEA-FM - Monroe, LA); is complimented by serving as Tour Manager for many major Urban Artist in the late 1970's and most of 1980's.
|
|
On March 13th, 2018 at 2PM (EST) - Skip Dillard
, Operations Manager for WBLS/WLIB in New York will host the Programming Webinar...
Title:
"Business Management
101 - Protecting
the license"
|
|
|
Contact [email protected] to register by March 12, 2018. This series is free for NABOB member stations and MSI graduates. |
|
|
"2018 Public Service Initiative"
|
THE NABOB FOUNDATION ANNOUNCES ITS
"ADOPT A HBCU" PUBLIC SERVICE CAMPAIGN
|
|
|
|
"2018 NABOB Fall Management Conference"
|
|
SAVE THE DATE
42nd NABOB
Fall Management Conference
JW Marriott Washington, DC
Click to Follow Us for Updates!
|
|
|
"NABOB Media Sales Institute"
|
In 2016, The
NABOB
Telecommunications Education and Management Foundation partnered with PSP to launch the
first
MSI open to
Military Personnel (Post 9/11), Career Changers and Recent College Graduates.
The NABOB Media Sales Institute (MSI) at the Atlanta University Center (AUC)
partners with: Clark Atlanta University, Morehouse College and Spelman College.
The Media Sales Institute (MSI) program was developed in 1999 by Personal Selling Principles, LLC (PSP) in Beltsville, MD and launched at Howard University, Washington, DC in 2000. The curriculum was designed for recent college graduates interested in pursuing a career in media sales. Since inception, the MSI has expanded to four other institutions of higher learning with an enhanced curriculum.
The Next MSI is ... June 4 - 14, 2018
|
Opportunity to Recruit From the MSI
NABOB members are eligible to attend, recruit and hire for entry level and mid-level media sales positions. The next recruitment dates are June 12th and 13th, 2018. For more information visit the www.themsi.net
NABOB
members can also submit current media sales openings with company logo to
be featured for up to 60 days. For more information contact PSP 1, at 301-595-1871.
|
|
RADIO
|
Featured story provided by The Radio Advertising Bureau
|
|
2018 is now in full swing, and with so many retrospective articles across publications it is also a great time to take a new look at media comparisons. 2017 seemed to be the year for digital and social media as seen in so many articles.
|
TELEVISION
Featured story provided by the Television Advertising Bureau
Nielsen and Tribune Broadcasting today reached a multi-year renewal agreement for Nielsen TV ratings across Tribune's local television stations and markets, as well as national service for its digital multicast network, Antenna TV.
______________________________________________________
CABLE
NBC Olympics has teamed up with BrightLine to provide interactive ads around the Winter Games from PyeongChang. Opening ceremonies are set for Friday (Feb. 9).
|
DIGITAL
An ad-verification company has uncovered multiple hacker networks involved in auto-redirect attacks with payloads of mobile click fraud, tech support scams.
|
PRINT
Today, more than ever before, parents, educators and stakeholders around the country are learning about the Every Student Succeeds Act (ESSA)
|
|
Stay Tuned for the March... Edition of The MSI Connect ©
|
|
|
|
|
|
