Know Your Target Market Whether you're choosing a trade show to exhibit at, deciding which promotional product is the right one, deciding what to post on social media, or any other marketing strategy, make sure you know who your target market is.

Businesses who think that "everyone" is their target market usually don't market well to anyone. Honing in on who your primary market is and honing in getting a good grasp on their demographics and psychographics will allow you to make better marketing strategy decisions that will resonate with your core group of prospects.

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