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Thank You to Our Sponsor of This Edition of CAWA Connections
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February 13, 2018 Week In Connections
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Posting Video on Social Media Drives Results
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 If you're a business owner with a Facebook page, you've probably noticed that so many others are using Facebook to share video. You've also probably asked yourself, "What kind of videos should I share on my page?" According to HubSpot, more than 40% of people want to see more video from brands - that means a lot of opportunity for your business. Not to mention, videos posted on social media generate 1200% more shares than text and images, as noted by Brightcove. But what exactly should you be putting on your page to move the needle for your business? Here (
click) are some tips that you can use to add video to your social media content strategy.
Source: NetDriven
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Bureau of Automotive Repair's Current Strategic Plan
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| The Bureau of Automotive Repair's (BAR's) 2018-2022 Strategic Plan can be found here: https://bar.ca.gov/pdf/BAR_Strategic_Plan.pdf. This plan establishes BAR's goals and objectives that will direct the Bureau's activities over the course of the next four years. CAWA continues to work with BAR to educated consumers regarding their warranty rights (see article below on the Magnuson-Moss Warranty Act). For more information, contact Jennifer Zins, CAWA Director of Government Affairs at Jennifer@perrycom.com or 916.871.0114. |
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CAL/OSHA Injury and Illness Recordkeeping and Reporting - What You Should Know
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See the enclosure (
here) from our insurance partners at CoreMark Insurance Services regarding Cal/OSHA reporting requirements.
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The Journal of Commerce Invites the Automotive Community to Attend Their Trans-Pacific Maritime Conference - March 4-7, 2018 in Long Beach, CA
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| There is a special registration offer for representatives of automotive companies. See the information (here) or visit: https://events.joc.com/tpm-2018 for details. This is the high-powered shipping conference of the year, focusing on the education and networking of the entire ocean shipping industry from importers and exporters, known as Beneficial Cargo Owners (BCO's) to ocean carriers, freight forwarders, ports and terminals, customs brokers, et al. TPM is the container shipping industry's biggest event attracting the who's who of executives up and down the global containerized supply chain. Now in its 18th year, TPM attracts more than 2,300 attendees through a combination of editorially driven, unbiased programming and unmatched networking opportunities. For specific questions regarding the conference contact CAWA member Steve Hughes of HCS International at steve@hcs-international.net or 310.872.6844 |
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Overlooked Sales Tips for More Success in 2018
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Here are four sales tips to make you more successful in 2018 (view). Source: John Chapin
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Get to Know the Magnuson-Moss Warranty Act aka The Federal Lemon Law
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The Magnuson-Moss Warrant Act (MMWA) is a federal law that that provides additional protections to consumers regarding consumer goods transactions valued at more than $25 where warranty coverage is provided by the manufacturer or seller. For this article, we will focus on how MMWA relates to new or used, cars and trucks.
So, what is a warranty exactly? A warranty is a promise from the manufacturer or dealership-limited to a specific amount of time or vehicle mileage accumulation-that they stand behind their product or that repairs and replacements will be made to correct specific defects or malfunctions free of charge during the warranty period. Read more here. |
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California Governor Signed an Executive Order to Boost the Supply of Zero-Emission Vehicles and Charging Stations
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The order establishes an eight-year, $2.5 billion initiative to continue the state's clean vehicle rebates and to spur more infrastructure investments, with 250,000 new electric charging stations and 200 new hydrogen fueling stations by 2025. The governor is also calling for investing $1.25 billion in cap-and-trade auction money to reduce carbon pollution and improve the environment with investments in transportation, including mass transit and cycling. The order signed in January provides a path for a new target of 5 million zero-emission cars on California roads by 2030. The existing target of 1.5 million zero-emission cars by 2025, was authorized by Brown in 2012. For more details read here. Source: Sacramento Business Journal
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CAWA's Homepage Enhanced and Improved as a Member Source of Automotive Information
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We are pleased to announce the completion of an enhanced and improved CAWA website (www.cawa.org - homepage). We have added a news feed feature and our recent posts to our Facebook and Twitter accounts. We hope you like the new look and would welcome your comments. Thanks, too, to our 2018 website sponsors, AISIN & Idemitsu Lubricants America Corp.
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Association Job Board is Vital to a Successful Recruitment Strategy
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The CAWA Career Center is more than just a place to post job opportunities. In fact, we offer something of far greater value than other recruitment sites. We are an engagement platform that brings you even closer to the type of talent that you are looking for. Our job board is built around an established community of state and national trade association members, students and industry professionals; creating an opportunity to network with others in the field and build an employer brand that extends beyond the job board. Visit
www.cawa.org to begin your search for talent for your company.
Another member benefit.
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Save on Credit Card Processing Fees in 2018
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| As a valued member of CAWA, Superior Financial Services (SFS) will conduct a FREE analysis of your existing processing system and recommend improvements focused upon quality service and to save you money. If you eventually engage their services, SFS will waive all credit card fees (up to $1,000) for the first month. See here for details and contact: Todd Lazar Toll Free 888-737-7762 | Fax 949-266-9505 todd@sfsprocessing.com | www.sfsprocessing.com. Another member benefit. |
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"CAWA - Representing the Automotive Parts Industry"
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Copyright 2018, All Rights Reserved
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