Welcome to the SSPR Pulse, your beat on all things media and social media in the spooky world of PR.
Frightened by all the industry terms being thrown around the PR world?
Don't be! We’ve broken them down below:
Exclusive
 Offering first-look information or samples to a single – usually major – media outlet. This means the information or product won’t be shared with any other outlets until the original outlet posts the story.

SOV (Share of Voice)
An analysis of your online content and conversations to determine the share of exposure your brand gets directly compared to your competitors (your piece of the pie).
  
Embargo
Sharing unannounced information with the media that can’t be published before an agreed upon time and date. A PR pro contacts the reporter asking if they’re interested in the info, they reach an agreement that the news won’t be posted before a certain time and they’re given a preview of the info.
Trendjacking
Taking advantage of a trending topic in the news and using it to your advantage by providing commentary to be included in the conversation. This helps increase brand awareness while positioning you as an expert on the topic.

Rapid Response
Leveraging breaking news to position company executives and spokespeople as authorities on the news topic, providing an expert source quickly while the news is still hot.

UVM (Unique Visitors per Month)
The number of real, individual visitors to a website, determined by individual IP addresses of the visitors. A way to measure the popularity of a website, rather than relying on number of site visits, which count one person visiting a site several times.
How many hashtags am I supposed
to use on Twitter?
Don't scare your users with too many hashtags – two is best to ensure you're increasing reach without overdoing it.

Wait, what about Instagram?
Instagram follows a different set of rules. Up to 30 hashtags is appropriate to increase reach – just be sure they're tucked neatly into a comment so you're not overwhelming your caption (or your followers)!