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February 4 - 6, 2019
ASI Show Forth Worth 2019
March 3 - 6, 2019
Incentive Live 2019
April 1 - 3, 2019
Flourish Conference
April 15 - 17, 2019
IMRA Marketing Conference
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IMA Strategic Partners support our industry education, publication,events, marketing and research initiatives.
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The 2018-2019
Board of Directors
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President
Ted Moravec, CPIM
Incentive Concepts
Executive Vice President
Don Killingback
Wyndham Exchange & Rentals / Endless Vacation Rentals
Vice President
Len Sadek, CPIM
Landry's, Inc.
Treasurer
Bill Martocci, CPIM
Carlisle Sales & Marketing, Inc.
Secretary
Fintan Connolly
Globoforce, Ltd.
Past President
John Hornbogen, CPIM
First Data - Gift Solutions
Directors
Heather Abbott, IP
Powerhouse Brands Consulting
Nancy Alderman, IP (ITC)
TSYS Loyalty & Prepaid
David Boodey, CPIM
RepLink/The DataDirect Group
Jeffrey Brenner (IMRA)
Seiko Corporation of America
Peter Cannon (IESP)
Ticket Jones
Michael Donnelly, CPIM
Hinda Incentives
Katie Dougherty (IGCC)
Red Lobster
Jonathan Grey (Europe)
Ovation Incentives
Ashley Harris (IGCC)
NGC
Anne Jetter
Marketing Innovators
Marc Matthews, CPIM
Pulse Experiential Travel
Cristiano Miano, CPIM
Grupo Digi
Billie Reise, CPIM
Incentive Concepts
Lore Rincon (IMRA)
Continental Premium Corporation
Rick Rubin
NGC
Warren Weaver
Zane's Inc.
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Strategic Industry Groups
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International Chapter
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Letter from the President: Ted Moravec, CPIM
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,
New year, new challenges for all of us in our businesses and at your Association. Like any association, the IMA faces the challenge of responding to member feedback to assure that we are putting out the best product for our members. For the past few months I've written about actions we are taking to align with our Mission Statement. This month I want to tell you about some fine tuning we are doing to enhance the member experience at the 2019 IMA Summit.
At the 2018 Summit in Newport Beach, we made of major change that involved combining the various awards presentations into a gala evening event. Overall this change received very positive feedback. There was also some well-deserved criticism about the cash bar and adding an educational presentation to the program. Both are being addressed in the planning for this year. Another area where members have let us know we have fallen short is in creating awards that represent opportunities for recognition across our SIGs and chapters.
Since we are an association that promotes recognition, this was an area that required action. I am pleased to tell you that an Awards Task Force recently completed its work and the result will be a much more inclusive award structure and ceremony.
First, we left intact the structure of the Karen Renk Fellowship President's Awards. We did some tweaking to the Hall of Fame rules that will serve us well in selecting future candidates.
The centerpiece of IMA's awards remains the Circle of Excellence Awards. These awards, with their emphasis on program design, have tended to focus on solution providers. This year we have added a new category for Innovation. The Innovation category opens-up the nominating process to all aspects of design, products and services that are provided across our SIGs and chapters.
We are also pleased to announce the creation of the "Spirit of IMA Award." Each SIG and chapter will select a Spirit of IMA Award winner. Each SIG and chapter will have its own criteria for selecting their winner. In establishing this award, we are creating opportunities for recognition across our entire association.
Details on these awards can be found in the Summit newsletter that was sent on January 11th or on the IMA website by clicking this link.
While I'm talking about the Summit, we are looking for education topics and speakers, and sponsors and silent auction donations. Visit the website and be sure to read the Summit newsletters for the latest updates on opportunities to be involved and showcase your brand at the Summit. Chicago will be a great location so make sure that you are planning to attend.
Here's to a great 2019!
Best wishes,
Ted Moravec, CPIM
President
Incentive Marketing Association
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ASI Show Orlando Recap & ASI Show Forth Worth Planning
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ASI Show Orlando Recap
The IMA and IMRA had a successful presence at ASI Show Orlando earlier this month.
Our member volunteers held great conversations informing distributors how IMRA's suppliers and representatives can help them sell corporate gifts and incentives.
ASI Show Forth Worth
We need volunteers for Forth Worth! Volunteering is a great way to connect and network during the conference. It allows great conversation starters and presents the opportunity to inform others on IMA's value, including our resources, research initiatives, education and online tools, and shows how you as a member stands out in the incentive industry.
Please contact
Karen Wesloh if you are interested in volunteering in the booth at the Fort Worth show.
IMA will present
three sessions at all ASI shows in 2019. These sessions are:
Corporate Gifts 101: Expanding Your Business with Corporate Gifts
Corporate Gifts 201: What Corporate Gift Suppliers Can Do For You
Corporate Gifts 301: How Distributors are Profiting from Corporate Gifts
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IMA Summit 2019 Sponsorships
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Have you added the IMA Summit 2019 into your schedule? Mark the date today!
Hope you saw our
January Summit Newsletter which included important information on the Summit 2019. Some other highlights are:
Education & Speaker Proposals
This is a request for both your suggested topics/speakers as well as topics you would like to present at the IMA Summit. All suggestions and proposals must be submitted by February 15, 2019.
The 2019 IMA Summit Education Committee would like to encourage IMA members to submit presentation and speaker ideas for 2019 summit concurrent sessions. Our goal is to provide education and information that is valuable and useful to our members. If you think a topic is important, please tell us about it even if you do not have a presenter in mind.
The
Speaker and Presentation Proposal Form, along with more information on this can be found in the education section of the Summit web pages.
Sponsorship Opportunities
Maximize your company's exposure at the Summit by sponsoring! The 2019 sponsorship opportunities are now available. Visit the
sponsorship web pages for more information.
Silent Auction
Adding an item to the
Summit Silent Auction is a great way to get exposure for your brand or company from the hundreds of IMA Summit attendees. Last year, over 80 items were donated in the 2018 Summit Silent Auction and nearly $9,000 was collected in revenue, which supports the IMA's efforts to provide events, publications and research. Summit attendees will have the opportunity to bid on merchandise, gift cards and travel.
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The next PPAI Expo is wrapping up today in Las Vegas.
IMA and the Incentive Manufacturing & Representatives Alliance (IMRA) conducted a Connections Corner Roundtable Discussion:
Corporate Gift and Incentive Solution Toolbox, designed to help incorporate incentives & corporate gifts into portfolios was a success. Led by industry experts IMA & IGCC Past President Cindy Mielke, CPIM, GC Incentives & IMRA President, Lore Rincon, Continental Premium Corporation, they highlighted important trends in this market.
IMA & IMRA also had its IMRA Lounge in the middle of the brand pavilion!
Many distributors stopped by the booth for information regarding the best way to contact members for corporate gifts and incentives. Some celebrities were even spotted lounging around:
From left to right: IMA Past Presidents Sean Roark CPIM; Norma Jean Knollenberg, CPIM; and Greg Canose
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IMEX America 2019 - Share a Booth with IMA
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IMEX America | September 10-12, 2019 | Las Vegas, NV
IMEX America 2019 planning is underway. It will take place in September of 2019!
IMA is offering to share its booth with interested IMA members. Register by May 1 to receive the early rate of $7,500. Each year IMA and the companies who share our booth find great success at this event.
Last year over 13,500 visitors attended the IMEX America conference. Our booth partners were able to pre-schedule one-on-one appointments with potential buyers and there were a number of people that stopped by without appointments.
The IMA staff supported booth partners to ensure that they took full advantage of the promotional opportunities associated with exhibiting at IMEX.
If you are interested in participating in a booth with IMA, please email IMA's Executive Director, Karen Wesloh.
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IMA Awards - Nominations Period Now Open
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Help IMA Recognize Our Members' Contributions to IMA and the Incentive Industry!
IMA's awards nominations are now open! View the brief descriptions below and visit their links for more information. Begin your submission process soon, because
the deadline for all awards is February 28, 2019. All winners will receive their awards at the Tuesday evening awards dinner program at the IMA Summit in July.
Spirit of IMA Award
- NEW
IMA invites you to acknowledge the extraordinary efforts of your fellow IMA/SIG/Chapter colleagues by recognizing them with a SIG/Chapter
Spirit of IMA Award.
IMA has talented, resourceful, and generous members who are committed to advancing the incentive industry and their professional association. As you interact with your IMA colleagues, please take a moment to thank the individuals who you feel are doing an exceptional job on behalf of IMA, their Strategic Industry Group or chapter and the industry. Qualifications:
- Must be a current member of IMA and the SIG/Chapter recognizing their contribution.
- Has been a member of the SIG for at least one year
- Has made an important contribution to the IMA and SIG/Chapter through their volunteerism
- Exemplifies the mission of the IMA and SIG/Chapter
Karen Renk Fellowship Award Nominations
In her role as Executive Director, Karen Renk was known for a number of qualities including mentoring, character, and professionalism.
The Karen Renk Fellowship Award will be presented to the IMA member who best exemplifies these qualities in service to the association, either through their work within the organization or through outreach to the community at large.
IMA Hall of Fame
The IMA Hall of Fame was established in 2016 to honor individuals who through a lifetime of achievements in the incentive marketplace played a major role in the success of the industry. Qualifications:
- Must have been active in the incentive industry for at least 10 years. Exceptions can be made for unusual circumstances such as death or injury.
- May be living or deceased.
- Cannot be a current member of the IMA Board of Directors or a SIG/Chapter Board.
- Nominee does not have to be a member of IMA to be considered.
- There will not be a limit on how many members can be elected each year.
- Some years, especially in the early years, there may be several candidates and some years there may not be any.
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Circle of Excellence Awards
The IMA Circle of Excellence awards was established to identify and recognize outstanding examples of incentive programs, product and services that are designed and executed by our members.
We encourage our members to submit entries for programs that ended between January 1, 2018 and February 28, 2019.
Any IMA member is eligible to submit a case study. The IMA member must have direct involvement with the project nomination. An IMA member may nominate as many entries as they qualify for.
Circle of Excellence Award Categories:
Innovation Award - NEW!
Evaluated based on:
- Program, product or service creativity
- Program, product or service execution
- Program, product or service results
Overall Circle of Excellence Award Program
Evaluated based on:
- Program creativity
- Program execution
- Program results
Circle of Excellence Recognition Award
Evaluated by creative approach and unique elements utilized in:
- The development of the strategy;
- Significance of each criterion and/or;
- Best practice in carrying out goals and objectives of the organization,
- Degree to which the program provided measurable results and
- Contributed to overall success of the organization
Circle of Excellence Social Responsibility Award
Evaluated based on three key areas:
- Corporate Citizenship
- Supply Chain Policies
- Industry Leadership
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For the 2019 year, IMA has changed the name of our Education Partners to Strategic Partners, as their financial support extends beyond our education initiatives. Their support helps IMA provide a variety of services including corporate outreach, events, publications, marketing, and more.
If you are interested in becoming a Strategic Partner, please visit our website.
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Please welcome our new IMA members! Click on the company names to visit their website.
New Primary Member for New Company
New Primary Member for Current Company
New Affiliate Member for Current Company
To look up any member of the IMA, use the
online directory
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Newly Obtained IMA Designations
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Congratulations to our latest industry professionals obtaining Certified Professional of Incentive Management (CPIM) accreditations. We appreciate your efforts.
- Alicia Skipper, CPIM, Promotion, Incentive & Engagement Professionals, Inc, d/b/a PromoPros/IncentPros
- Samantha Tse, CPIM, Promotion, Incentive & Engagement Professionals, Inc, d/b/a PromoPros/IncentPros
- Leslie Roark, CPIM, Promotion, Incentive & Engagement Professionals, Inc, d/b/a PromoPros/IncentPros
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IMA & SIG Membership Renewals
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IMA saw a 2% membership increase in 2018, ending the year at 520 members! We anticipate another 3% increase for 2019 with a stretch goal of 5%. You can be a part of IMA's growing membership by
- Showing your love to IMA (and your SIGS) and renewing by Thursday, February 14th - Valentine's Day!
- Sharing your love for IMA with other industry professionals and help us grow!
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Trending Industry Articles
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Inside the IESP Incentive Engagement & Solution Providers Offer Companies Better Resources Knowledge
The Incentive & Engagement Solution Providers (IESP) has been making strides since its inception three years ago. Premium Incentive Products magazine covers IESP's progress in its Jan/Feb 2019 publication.
Read here | Posted on 1/14/2019
Leveraging Incentives for Alternative Audiences
IMA company member ITA Group discusses the importance of referrals. There are many ways companies can optimize customer recommendations through incentives, including several types of referral programs as well as ensuring every employee, including those focused on non-sales, understands their endorsements have merit.
Study: Consumers Overspend When Using Gift Cards
A study conducted by IMA member company First Data finds that gifts cards not only motivate workers and sales-team members to boost performance, but also to boost their spending. Consumers on average report overspending the original gift card amount by $59. Overspending on gift cards has been increasing every year for the past five years and is up $21 from last year.
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Peer to Peer -
Updates on industry news for companies with IMA members
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Federation Moving Forward to Develop Standards for Workforce Incentives, Rewards and Recognition
The Incentive Federation, Inc. is finalizing proposals to both the American National Standards Institute (ANSI) to be approved as a developer of a Domestic Standards Program for Workforce Incentives, Rewards and Recognition Standards, and to the International Organization for Standardization (ISO) to have a Technical Committee established to oversee those standards and to eventually have them approved by ISO.The IFI has engaged the services of the Healthcare Management
Study: Consumers Overspend When Using Gift Cards
A study conducted by IMA member company First Data finds that gifts cards not only motivate workers and sales-team members to boost performance, but also to boost their spending. Consumers on average report overspending the original gift card amount by $59. Overspending on gift cards has been increasing every year for the past five years and is up $21 from last year.
Read here | Posted on 12/11/2018
Incentive Concepts to Acquire Elite Creations
Joe Reinberg, President & CEO of Incentive Concepts, and Dave Olson, President of Elite Creations, are pleased to announce that an agreement has been reached for the acquisition of Elite Creations by Incentive Concepts effective January 1, 2019.
Report: Gift Cards for Dining and Movies Are Most Favored
IMA member company, Blackhawk Network's survey "2018 State of the Consumer Gift Card Preferences" found that dining, movie, sporting goods, beauty supply and specialty home goods are the most popular holiday gift card categories. Physical gift cards still reign supreme, but there is a growing interest in digital gift cards, with favorite categories being office supply, grocery, general entertainment and travel.
Kate Renk to Join Incentive Concepts Team
Incentive Concepts is excited to welcome Kate Renk to our team. Kate will join Incentive Concepts as Sales Representative for the company's expanding Event Gifting division. Kate has more than 15 years of industry experience, which will enable her to be a resource to customers by matching their needs with the services provided by Incentive Concepts.
Incentive's 17th Annual Industry Roundtable: Merchandise and Gift Card Spotlight
Northstar Meetings Group revisits the Incentive's 17th Annual Industry roundtables - a series of interviews in 2018 from industry leaders on hot topics in incentives. Thank you IMA member Paul Gordan, Rymax Marketing Services; and IMA Members and IMA Past Presidents Richard L. Low, CPIM, Citizen Watch America; and Cindy Mielke, CPIM, GC Incentives for sharing your wealth of knowledge!
New Travel Gift Card Launches
Context Travels, a travel tour company, has launched a new gift card offering that provides recipients with a gift card to be used toward accessing expert-led tours through more than 50 destinations worldwide. Trends say that people are coming to value experience and memories over material goods and the gift of travel is a great way to keep up with the times.
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Missed Last Month's Edition?
To see previous issues of the Fast Take, go to our website's Member Central section and click on
IMA Fast Take Newsletter.
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