About the Presenter:
Emma Harris, is the Founder and CEO of
healthypets.io Canada’s premier provider of veterinary telemedicine.
healthypets is a digital marketplace connecting local veterinarians with pet parents on demand though video chat, providing affordable access to veterinary care - and peace of mind - day or night. Since its inception in November 2016, healthypets was awarded Canada’s Most Promising Startup of 2017 by TELUS and Canada’s Small Business Winner of 2018 by PayPal. She holds a BMOS degree from Western University and an honours MSc from Glasgow Caledonian University.
Presentation Title:
Personalized sales to complex stakeholders
Although every business requires a loyal consumer following, today’s business environment necessitates buy-in from a wi
de variety of stakeholders. Your business is likely suffering if your sales pitch to consumers is identical to your sales pitch to investors.
Using her experience selling two sets of consumers, professional associations and governing bodies simultaneously, Emma Harris will discuss the importance of personalizing your sales pitch to a variety of complex stakeholders while maintaining clarity and intelligibility. Strategies designed to achieve this personalization will be presented, as will the link between personalized sales and successful fundraising.
