Is the Culture Monster eating your best people for breakfast and then spitting them out into your competitor's workforce?  Is he eating your best leads and holding your closing ratios down below the 35% that your team is truly capable of?  Are your current rescission rates tolerable? Is he causing the rest of your organization to resent your sales team?

 

If the answer to any of these questions is yes, addressing your business culture as a key component of your business strategy could be the most profitable venture you've ever undertaken.   Harvard Business School research indicates that your business culture is directly correlated to your sales, recruiting and retention, shareholder value and bottom line.