Word of Mouth Marketing (WOMM)
The Best Marketing Tool You Have!
Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? These could be products of word of mouth marketing (WOMM). It is an organic way of spreading information. It uses components of viral marketing. Unlike viral marketing, it spreads through more natural channels.
Long before social media or even the written word, word-of-mouth was our go-to for sharing and learning valuable information. Word of Mouth (WOMM) Marketing is one of the oldest, and still, most effective forms of marketing.
Essentially, word of mouth marketing can be summed up in a single word:
Trust
. People trust other people and the experiences they have to report, which means that when they hear from a friend or a consumer about a product or brand, they are more likely to buy.
Word-of-mouth marketing is important for every business, as each happy customer can steer dozens of new ones your way. And it's one of the most credible forms of marketing because a person puts their reputation on the line every time, they make a recommendation and that person has nothing to gain but the appreciation of those who are listening. What are you doing to make sure your potential ambassadors feel confident enough in your business to recommend it? What are you doing to trigger word-of-mouth?
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Today word or mouth marketing also includes consumer reviews online and it is important to the success of the business that consumers share their reviews.
Word-of-mouth is triggered when a customer experiences something far beyond what was expected.
Slightly exceeding their expectations just won't do it. You've got to go above and beyond the call of duty if you want your customers to talk about you.
86% of millennials say User-generated content (UGC) which are reviews is a good indicator of the quality of a brand or service.
It’s all about creating a buzz, no matter what type of business you are or product you have.
The more you interact with people the more likely your name will spread. Think of word of mouth marketing as a snowball effect. You start off with a small, interesting post on Facebook. That post impresses a couple people, then those people spread the word. Before you know it that one post is all over. It’s about creating mega brand recognition.
3E’s of WOMM
Engage
—Give your fans the gift of you. Engage with them. Listen to what they are telling you. Be part of the conversation about your brand. Be a presence in your fans’ lives. This means responding to comments on social media.
Equip
—Give them reasons to talk. It can be amazing products, great service, insider knowledge, social elevation, incredible stories, unbelievable facts or even funny disclosures. It’s on you. It really depends on you understanding your consumers and what they like about you and providing whatever it is they need from you. Another area to excel in and that’s on the rise is social customer service.
Empower
—Give consumers different ways to talk and share. Let them know that they are important to you and that sharing their opinions is important to you. Help them find ways to share within their circles and find ways to help move their conversations around.
How do you get Users to Generate Content?
- Have a unique hashtag to identify content created by customers
- Incentivize creating and sharing pics, videos, and gifs on social media. Offer a free gift, discount, or feature.
- Create a sense of community. Showcase your user-generated content prominently on your website or main profile.
- Share customer testimonials/reviews.
- 79% of people trust testimonials and online reviews as much as personal recommendations.
- Create a referral program.
Social media is a great tool, do not forget that it is equally and if now more important to get involved with your community. Sponsor a chamber luncheon or other event. Volunteer, send employees to volunteer... get out in the community become visible and stay visible.
It’s all about creating a buzz, no matter what type of business you are or product you have.
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Welcome PMT Project Mutual Telephone to the Jerome Chamber Family.
Be sure to check out the services they have to offer.
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Chamber News: Did you Know...
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One of the many jobs of the Chamber of Commerce is advocacy, it is our job to keep the members informed of important legislative issues that affect the Business Community. Stay tuned for a new segment both here and on the website keeping your abreast of today's issues.
- Workforce Development and Ongoing Training
- Reduce Business Income Tax Rae
- Expand Local Option Sales Tax Authority
- Protect Urban Renewal Authority
- Idaho Business Development Incentives
- Eliminate Business Personal Property Tax
- Transportation
- Scientific Research and New Technologies
- Liquor Licenses
- Education Improvements
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February 13 - State of the City Luncheon
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February 20, 2019 - Business After Hours
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March 13 - 99th Annual Chamber Banquet
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You are invited to join us for the the
99th Annual
Chamber Awards Banquet
Wednesday March 13
6 - 8 pm
@ Mountain View Barn
6 - 6:30 pm Social
6:30 pm Dinner
7 - 8 pm Awards
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The votes are in, our new board members are:
- Mary Slim, Valleywide Country Store
- Gus Peterson, D & B Supply
- Mike Young, Les Schwab Tires
- Kim Lee, Lee Family Broadcasting (re-elected)
- Ben Crouch, North side Journal (re-elected)
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Showcase for Commerce is coming - Register for a booth
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Congratulations
Beans & Brew
on being named Business of the Week.
We appreciate your Chamber membership
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February 8 - Jerome County 100th Anniversary Proclamation Reading
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A proclamation signed by Governor Brad Little announcing the 100th birthday of Jerome County will be read by the Jerome County Commissioners
Friday February 8
10 Am
Jerome County Courthouse Steps
The Jerome County Historical Society has been working on the 100th birthday celebration of Jerome County for three years. No other county in Idaho has held a celebration at their 100-year mark. Jerome County is the 43rd county in the 43rd state. On February 8, 1919, Governor D.W. Davis signed Jerome County into existence. On Friday, February 8, 2019, at 10 a.m., a proclamation signed by Governor Brad Little announcing the 100th birthday of Jerome County will be read by the Jerome County Commissioners on the Courthouse front steps. This will begin a year-long celebration in the three communities of Jerome County: Jerome, Eden, and Hazelton. A second Jerome County History book, written by Jerome County resident Linda Helms, will also be available in the spring. The Jerome County Historical Society Live History Day, June 8, will have a birthday theme as well as the Jerome County Fair in August. Other events throughout the year are being planned. At the end of the year, a time capsule will be filled and stored within the county.
The public is invited to the reading of the proclamation, and later touring the Depot Museum at 212 East First Street Jerome and in the Spring touring the Idaho Farm and Ranch Museum at 520 S, 450 E of Jerome, just southeast of the Flying J at Crossroads northeast of U.S. 93 and Interstate 84. For more information call 208-324-5641 or email info@historicaljeromecounty.com
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Small Business Development Center
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Revenue Generation
2nd Monday of Every Month
6 - 8 PM
@ College of Southern Idaho
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The Idaho Small Development Center is offering a training series on revenue generation through the sales process. Perfect for employees, managers, owners, new businesses, inventors, realtors, salesmen, and anyone else looking to increase their knowledge on sales. Speakers will include local chamber members, including our own Megan Fleshman.
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February 13 - International Dinner Fundraiser
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School for the Deaf & Blind is hosting
International Dinner Fundraiser
Wednesday, February 13, 2019
5 - 6 pm
at the Idaho School for the Deaf and the Blind
Cuisine: Authentic Indian Food & Dessert
Cost: $10.00 per person
Dance: $10.00 6 - 8 pm
Contact: Candice Larsen 208-350-3717
They are looking for donations for the silent auction
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February 19 - CSI Workforce Training
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Advancing a Problem Solving Culture Training:
Does your team need to solve problems quickly and efficiently? Depending on the industry, as many as 61% of supervisors lack the appropriate problem solving skills needed to drive results. The course will provide your supervisors with the confidence needed to resolve daily problems and effectively manage their workday.
Tuesday, February 19, 2019
2:30 - 5:00 PM
College of Southern Idaho
Health Science & Human Services Building, Room #236
Cost: $149.00
For more information or registration assistance, please contact our Workforce Training Center at (208) 732-6310.
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February 21 - Jerome High School Career Fair
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JHS would love your business to join us at Career Discovery 2019
February 21, 2019
8:10 AM - 11:50 AM
Our career fair will host approximately 1,200 students who are eager to learn about careers and the training necessary to work in these careers. Please either complete the online or paper copy of the registration form by February 8, 2019. We look forward to having you join us!
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Stephanie's Canine Massage Discount
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Check out this offer from Stephanie's Canine Massage.
10% off on Gift Certificates
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High Noon has something coming that is big, huge, gigantic, monstrous!
Sorry everyone, no earth shattering news from us this week, hopefully next week - Perfection is taking a little longer than we had planned - Like we do everything, it has to be right the first time.
Thanks,
Tom
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The Jerome Chamber is proud to partner with Constant Contact and to offer our members a discount on a email marketing platform. Save up 25%
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Tune in weekly for Chamber Chats
- 94.7 FM / 1400 AM BUCK Friday's @ 7:45 AM
- la Perrona 99.1 FM
- HOT 100 FM Wednesday @ 7:50 AM
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Are you seeking talented individuals to join your team?
Chamber Members can post your employment opportunities on our website.
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Chamber members can add Press Releases to the Chamber Website by using the member login.
Contact me for more details.
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Thank you for your support
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Board of Directors:
- Carl McEntarffer , Jerome Rec District- President
- Randy King, D.L. Evans Bank - President Elect
- Soyna Haines, United Way - Secretary
- Cindy Morgado, Fairway Independent Mortgage
- Angela Hickmon, ICCU
- Brian Bridwell, Jerome School District
- Kim Lee, Lee Family Broadcasting
- Anna Dovenmuehler, CSI
- Lisa Burkhart, St. Luke's Jerome
- Ben Crouch, Northside Journal
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Ambassador Committee Officers:
- Markus Lively, Farmers Bank - President
- Kolbie Stauffer, Farmers Bank - Vice President
- Mary Ann Schiewe, SIRCOMM- Secretary
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Newsletter Submission Deadline
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Please have all submission in no later than Wednesday each week.
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