October News -- Increasing Your Return on Investment

Shugoll News: On the Record

For many businesses, increasing their return on investment (ROI) is a necessary but daunting task. However, once a business leader understands how to quantify marketing results and calculate ROI, the task becomes easier. This month, we offer techniques and suggestions on how to increase sales and marketing ROI.

In Noteworthy News, we highlight a recent article from Insights that defines three focal areas critical to innovation success. We also take a look at the importance of story-telling in the world of market research and future predictions about the customer experience and what that means.

As always, please contact me if you have any questions about the work that we do at Shugoll Research.

~ Merrill Shugoll

Increasing Your Return on Investment

Increasing your return on investment (ROI) may seem like a mammoth task but it usually is not. By using the analytics tools at your disposal, tweaking your strategy, and proactively engaging customers, you can turn that sales plateau into a distant memory.

There isn't one correct way for businesses to increase their return on investment (ROI). No matter what tactics you use (social media, content marketing, or old-fashioned cold calling), it's important to have a plan and a way to measure results. Here are some techniques for increasing sales and marketing ROI.

Click here to read the entire article.

Noteworthy News

Consumers In Charge: Focal Points To Accelerate Innovation

To be successful in innovation today, your business needs to develop a strategy for a quick market response. A recent series of studies, cited in Insights , uses cutting-edge, iterative behavioral research methods to accelerate product and package innovation. Here are three focal areas critical to innovation success.

The Importance of Storytelling

For millennium, storytelling has been used as a tool to communicate. Stories have been used to entertain, teach, or influence. Messages are made memorable through stories. In today's world of marketing and branding, the art of storytelling appeals to the consumer's desire for understanding, authenticity, and connection.

The Future of the

Customer Experience

The customer experience is evolving to include more technology, greater speed, and higher customer expectations than ever before. Marketing News spoke with ten customer experience experts to learn their predictions of what the customer experience will look like in ten years.

Shugoll Research Industry Experience:

Health Care and Medical

Shugoll Research has specialized knowledge and experience in helping health care organizations, pharmaceutical companies, biotech firms and medical device companies make critical business decisions in a highly competitive industry. We’ve provided critical analyses on the trends and issues that are significantly affecting profitability and the quality of customer care.

While we help many of our clients address the balance between short-term profitability and quality patient care, we also have a great deal of experience in forecasting for future planning. Applying our proprietary methodology – Product Opportunity Forecaster - the results and conclusions have provided timely insights on projected demand for new products and services and related pricing, thus indicating appropriate areas for capital investment.

A large part of our business is answering critical questions and providing actionable direction. Click here to read some of the questions Shugoll Research has helped Health Care clients answer over the years.

Learn more about Shugoll's Industry Experience.