High school and undergraduate students, as well as public library patrons will find the tools they need to build a solid foundation for the study of six important areas of business and finance: Finance, Management, Marketing, Accounting, Economics, and Entrepreneurship.
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Principles of Business: Economics
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The study of economics involves understanding and predicting the behavior of economies, markets, and economic variables. With engaging, comprehensive entries written by experts in the field,
Principles of Business: Economics
is an invaluable resource for those seeking an introduction to economics with a focus on its relevance to business.
This volume includes 100 easy-to-understand entries covering a wide variety of topics, including:
- The U.S. Financial Crisis of 2007-2010
- Managerial Economics
- Business Cycle
- Economic Growth
- Principles of Macroeconomics
- Evolution of Economic Thought
- Globalization and Emerging Markets
- Economics of Business Regulations
- Market Failure
- Money, Banking, and the Economy
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April 2018
ISBN: 978-1-68217-672-6
Price: $165
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Articles include insights and business applications, as well as viewpoints to enable students to develop a critical perspective on the topic.
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Principles of Business: Accounting
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Feb 2018
ISBN: 978-1-68217-670-2
Price: $165
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Accounting is an integral part of any business's day-to-day operations, and accurate financial information is critical for decision-making in the business world and government alike. With engaging, comprehensive entries written by experts in the field, this volume is an invaluable resource for readers seeking a clear introduction to accounting principles and applications.
This volume includes 100 easy-to-understand entries that provide readers with a solid understanding of each topic, including:
- Quantitative Analysis for Business
- Accounting Systems for Managerial Decisions
- Income Tax Accounting
- Cash Flow
- Accounts Receivable and Inventories
- Statistical Applications in Accounting
- Ethics in Accounting
- Accounting Fraud (or Creative Accounting)
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Principles of Business: Accounting
covers essential topics that will be of interest to anyone who wants to know more about what is involved in running a business, keeping accounts, or for those who are considering starting a business of their own.
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Principles of Business: Entrepreneurship
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Like Bill Gates, Steve Jobs, and Mark Zuckerburg, anyone with a great idea and the proper tools can change the world.
Principles of Business: Entrepreneurship
fills the need for helpful information on the founding principles of entrepreneurship-how to start a business, how to pitch your product, how to raise capital, how to market your product, and so much more. This is information anyone looking to start a business needs to know.
Principles of Business: Entrepreneurship
provides students and researchers with a solid understanding of the fundamentals of what is involved in starting a business, such as:
- Launching New Ventures through Technology
- Marketing Strategy
- Managing the Process of Innovation
- Mergers & Acquisitions
- Negotiations
- Patents
- Technological Innovations
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September 2017
ISBN: 978-1-68217-601-6
Price: $165
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An understanding of the essentials of entrepreneurship is important for anyone considering creating a new product, those who want to start a business, or even those who have just started developing their new idea.
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You pay once and only once!
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Principles of Business: Marketing
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April 2017
ISBN: 978-1-68217-599-6
Price: $165
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Principles of Business: Marketing
provides easy-access to the essentials of marketing-advertising, copy writing, social media, branding-are all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service, including:
- Behavioral Economics
- Crowdfunding
- Entrepreneurial Marketing
- Price Analysis
- Public Relations
- Social Media & Business
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For those who are considering a career in sales or marketing, this title is a must. Plus, job seekers with knowledge of the fundamentals or marketing will have an advantage when applying for a job in any industry.
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Principles of Business: Management
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Principles of Business: Management
provides students and researchers with a solid understanding of the most important aspects of management, from leadership and operations to project management and entrepreneurship. An understanding of the fundamentals of management will serve job-seekers in all industries, alongside those who want to start their own business.
Principles of Business: Management
offers 100 easy-to-understand entries covering the diverse field of business management including:
- Competitive Strategy
- Crisis Management
- Disruptive Innovation
- Employee Selection
- Startup Incubation
- Teams & Team Building
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May 2017
ISBN: 978-1-68217-330-5
Price: $165
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This title will benefit high school students and undergraduates who are preparing for a management position, as well as current employees who want to hone their management skills. This valuable resource will be a go-to source in career and business collections.
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Principles of Business: Finance
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The study of business touches virtually all aspects of modern society. Students and researchers who have a solid understanding of the fundamentals of business have an increased advantage when applying for a job, furthering their education, or looking to start a business on their own.
Principles of Business: Finance
offers 100 easy-to-understand entries covering the broad field of finance, including:
- Business Forecasting
- Cash Flow
- Debt Valuation
- Exchange Rate
- Risk Management
- Real Estate Bubble
- Stock Markets
- Venture Capital
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March 2017
ISBN: 978-1-68217-328-2
Price: $165
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A working knowledge of the fundamentals of finance will benefit all students and researchers, both professionally and personally. This is a must-have resource for high schools, business collections and public libraries.
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Special Savings!
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