Do the residents in your community know and understand your snow removal policies and procedures?
Making sure you’re providing the right messaging is just as important as getting the message out. The following lists some tips to making sure your communications strategy is effective.
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Information is kept up-to-date including contact information within all communication channels. “
Nothing can be more frustrating than calling an incorrect number and either being transferred multiple times only to end up getting voicemail or even worse having the listed number be a private party who repeatedly gets the phone calls.”
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Information provided in alternate languages based on your community’s demographics.
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Disseminate news in a variety of ways. Use various communication channels from the digital to the more traditional to achieve this.
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Website
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Municipal public access channel
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Local radio station
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Local commercial/non-profit media such as regional and community newspapers and online news sites
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Community posting boards
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Social media platforms such as Facebook and Twitter or Municipal blogs.
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Printed or digital information should be accessible in public buildings such as libraries, senior centers, police and fire stations and community centers. Consider public high schools that have young drivers as well.
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Include information related to clearing of sidewalks, driveway cleanup, and on-street parking.
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Clearly define the Municipalities’ responsibility and the Resident’s responsibilities.
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Share useful winter safety tips with your community. There are numerous resources and graphics available on the internet that cover a variety of topics from winter tips for pedestrians and pets to fire safety.
