It was in an October 2017
blog post that I originally announced I was looking for sponsors for
The Worldly Marketer Podcast
. Well, as you've probably figured out from my January 2019 episodes, I've now started working with my first official sponsor:
I'd like to take this opportunity to formally welcome
Capita TI to the Worldly Marketer community, and to express my heartfelt thanks for their sponsorship. From our initial conversation back in the Fall of 2018, they've been an absolute pleasure to deal with, and I look forward to a very happy ongoing collaboration.
Do make sure to catch
episode #131 featuring
Capita TI's Managing Director, Antonio Tejada, if you haven't already!
As I explained in my blog post, I'm committed to working with sponsors who are a good fit for my audience, and that certainly applies to Capita TI. As a consumer of podcasts myself, I also feel that running more than two mid-roll ads per episode would be off-putting for many listeners. For that reason, I do not intend to take on more than two sponsors at any given time.
That being the case, I'm looking for one more sponsor to make my podcast truly sustainable. If your company is looking for new ways to reach out to an audience like mine - i.e. a high-quality, niche audience of global-minded professionals - please don't hesitate to contact me. I'd be happy to provide more information about this sponsorship opportunity.
As food for thought, let me leave you with this link to a very interesting article, written from the perspective of a podcast sponsor. I found it extremely interesting, and I think you will too.
