More Internet-based companies are employing print media than you may realize. If you've ever ordered from a larger online company, you may have discovered in your mailbox an enduring symbol of the power of print: catalogs. They drive impressive online profits because of the convenient browsing experience they provide. Shoppers can note the items they want, then go online and order when they're ready. With apps like Pounce, they can even interact digitally with their catalogs through their smartphones.

If you think a small catalog would help increase your traffic, start with a limited print run to test the waters, and adjust your marketing strategy accordingly. Remember, a catalog doesn't have to be forty pages to be worthwhile. A five-page overview of your product categories and popular items would easily pique interest.