E-Strategies September 18, 2018

We are constantly on the look out for the latest tips and articles on business just for you.

Check out what we discovered this week!

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Want to improve your sales using Facebook ads? Looking for different ad formats to try?

In this article, you'll discover how three Facebook ad types can help you better present your products and drive sales.

7 Hard Truths No One Tells You About Owning Your Own Business

As someone who has owned over 30 different businesses in specialty retail, fast food and hospitality, here are some of the biggest myths that I have discovered in relation to owning a small business, especially in the early stages:

So You Think You Need a Social Media Manager? Congrats!

Knowing you need help and admitting it is the first step to Social Media excellence.

If you think you might need a social media manager, you probably do, and if you want a social media manager to manage your accounts, chances are you are looking to hire a great social media manager!

What's a business owner, entrepreneur, solopreneur, CEO, executive, agency owner or professional marketer to do when they need to hire a great social media manager?

First things first!

Here are two things you need to know before starting your search for a great social media manager.

Know what you need help with, what you want to outsource, and know your budget limitations.

Only once you know what you need, can you start looking for a great social media manager to support your business.

6 Emotionally Intelligent Steps to Skillfully Manage the Unexpected

We've all been there, things are moving along just fine and then, bam, an unexpected turn of events threatens to change something that we don't want to be changed. Wouldn't it be nice to minimize the impact of the inevitable moments that carry unwelcome news into our world? Life is so much easier when we don't lose precious time and energy by stressing out over things we have little to no control over. I believe we all hold that power . And it begins with a few simple shifts in the way you think .

5 Metrics to Monitor for Social Media Success

You've had your social media profiles set up for a while. You're running campaigns, participating in chats, maybe you have even begun delving into paid social. But how do you what's working and what isn't?

Are you looking at analytics? Tracking metrics?

It's easy to fall into rabbit holes of looking at numbers and making spreadsheets, but how do you know you're looking at the right data points?

What's right for one person might not be at all relevant to another, that's why it's always so important to tie your metrics back to your original business goals.

That said, I believe there are certain metrics that anyone can use - these are the ones that I always keep tabs on.

Why Millennials Don't Like to Make Phone Calls

This isn't one of those Millennial-bashing articles, a diatribe against an entire generation. The truth is, the age group usually defined as anyone between 18-34 in the year 2015 is hard to pin down. Yet, the one characteristic they all seem to share is a pure hatred of making phone calls. To anyone. At anytime. For any reason.

Which is a bit ironic, because Millennials are constantly using their phone.

The problem started around 2010.

That's the year WhatsApp emerged as one of the most common messaging apps. The very next year, in 2011, was when Facebook launched the Messenger app and Snapchat debuted. Suddenly there was a way to communicate with people without having to talk.

Why do they avoid making calls?