Trust: It Takes Years To Gain, But Can Be Lost Overnight
Consumers have higher expectations of business than they have in the past. They expect more than excellent customer service. Today's savvy customer expects businesses to genuinely care for the environment and the well-being of society, protect consumer privacy, treat their employees well, and support local communities and gender-equality. The Gustavson School of Business is concerned about responsible management which is the idea that businesses can benefit from being accountable to communities and society, as well as to investors. Every year, the school conducts the Gustavson Brand Trust Index (GBTI) to understand nearly 6,500 Canadian consumers' perceptions of trust for 300 brands across 26 consumer categories. In the light of striking findings on Canadian consumer trust in brands from the GBTI study, Dr. David Dunne, Professor; Director MBA Programs, Gustavson School Of Business will have a candid discussion about how trust impacts a company's success, no matter how large or small their enterprise. We anticipate that this conversation will lead to creative thinking to develop innovative ideas and actionable solutions for environmental, economic, and social challenges in the tourism industry.
And the Presenter...
Dr. David Dunne, Professor; Director MBA Programs, Gustavson School Of Business
Dr. David Dunne joined the Gustavson School of Business in 2014. His research explores how designers apply in-depth user research and creative thinking methods to "wicked problems"; critical, chronic problems in society and business with no clear start or end point, problems in the health care system for example. His research has been published in business and design journals, including Harvard Business Review and Academy of Management Learning & Education.
Dr. Dunne has held appointments at design schools in the Netherlands, the US and Mexico. Dunne teaches design, strategy and marketing to students and executives worldwide. His recent executive teaching/consulting clients include AstraZeneca, Corus Entertainment, GlaxoSmithKline, Mt Sinai Hospital and Ontario Local Health Integration Networks.
