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Welcome New Client: Mediahuis
We are extremely pleased to welcome Mediahuis to the Advantage family.
Mediahuis was founded in 2013 as a joint venture of two Flemish media corporations, Corelio and Concentra.
Based in Antwerp, Belgium,
Mediahuis publishes four Belgian newspapers---two national and two regional---and two Dutch newspapers---one regional and one national. It also recently acquired 95% of the
Dutch Telegraaf Media Groep
, which doubled its circulation size and added a large group of daily and weekly publications.
The company's history dates back to 1879, when their first newspaper, a weekly, was published. In the 139 years since, there have been numerous launches and acquisitions of media companies, with properties including radio stations, television stations, classified platforms and websites.
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Keeping Busy in Orlando
by Ken Nemerovski
More than 70 Advantage clients from 17 companies met in Orlando for the 2018 Advantage Users Group (AUG) Conference. As always, the Steering Committee, led by
Christy Wescott of Unity World Headquarters, did an outstanding job preparing the agenda and arranging for the speakers and session hosts.
Denise Spickler of Wolters Kluwer Health, handled her responsibilities as the liaison with the host hotel with outstanding attention to detail, resulting in a conference that was successful in every way.
Dan Heffernan
, AdvantageCS Vice President of Sales, Marketing, and Product Planning, kicked off the meeting with his annual presentation of AdvantageCS news, strategy, and product direction. Dan was joined in his presentation by Tony Pytlak, President of SFG Network, who described a number of services available to Advantage clients. (more about the AdvantageCS/SFG partnership
here
.)
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Check out our new Members Advantage video:
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Mike Hasey Named Manager of Engineering Services/Implementations
Congratulations to
Mike Hasey
on his promotion to Manager, Engineering Services/Implementations. This group of six engineers is primarily responsible for supporting the engineering aspects of client onboarding. The team works with new clients unfamiliar with Advantage as well as current clients that are implementing major additional functionality.
Their work involves integrations, eCommerce (Cider) and complex conversions, in addition to general technical support. They do custom development, provide training, and help design solutions in these (and other) areas.
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GDPR Summit in Copenhagen Highly Productive
by Philippe van Mastrigt
Initiated by
Carsten Weber from Bonnier Magazine Data, Nordic Advantage clients and AdvantageCS participated in a GDPR roundtable on January 22nd, at the Bonnier office in Copenhagen. What was initially a meeting of two publishers expanded to include four Nordic Advantage clients: Bonnier Magazine Data, Egmont Publishing, Aller Media and Alma Talent. Air Business Subscriptions from the UK also joined this gathering, as did AdvantageCS.
Participants included
John Osborn (Air Business Subscriptions),
Bjarne Christensen (Aller Media),
Christel Heegaard (Aller Media),
Martin Paluszewski (Aller Media),
Mari Aalto (Alma Media),
Hanna Kaivo-oja (Alma Media),
Farhoud Fazeli (consultant, representing Bonnier Magazines and Brands),
Rune Spanggaard (Bonnier Magazine Data),
Carsten Weber (Bonnier Magazine Data),
Göran Lindgren (Egmont Publishing) and
Klas Persson (Egmont Publishing).
Philippe van Mastrigt and
Bryan Varblow represented AdvantageCS.
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Check out our blog for the most up-to-date news and information about Advantage. New posts weekly!
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CMO Roundtable: An Excellent Opportunity to Share Challenges and Successes
In February, AdvantageCS hosted a CMO Roundtable for our clients in sunny Orlando, Florida. The 11 marketing executives who participated represented different kinds of organizations---B2B and B2C publishers of magazines and newsletters, an academic journals publisher, 2 scholarly membership organizations who publish a flagship journal, and 2 special interest publishers of religious books and curricula.
They were:
Daryl Berver,
Chief Operating officer, The Agora
Grace Epperson, Vice President of Marketing Intelligence, The Agora
Elizabeth Solaro, Director of Marketing, American Medical Association
Jennifer Mosley, Group Director, Audience Development, Crain Communications
Bonnie Roche, Managing Director - Audience, Marketing, Product, Crain Communications
Cason Lynley, Director of Marketing and Sales, Duke University Press
Lorraine Caulton, Director of Creative & Customer Engagement, InterVarsity Press
Elaine Spencer, Director of Circulation and Marketing/Audience Development, Massachusett
Medical Society/New England Journal of Medicine
Cherilyn Olmsted, Circulation & Marketing Director, Ogden Publications
Terry Poplava, Executive Director of Marketing & Sales, Our Sunday Visitor
Sarah Hess, Senior Director Shared Services, Farm Progress Companies, Penton/Informa
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The State Of Single-Article Sales
Single-article sales continues to be a recurring topic for publishers, and is often raised by start-up companies.
However, single-article sales do not seem to be part of many publishers' strategies even though digital products have been sold for a long time.
T
he reasons for this include the low selling price of individual articles, other priorities, and fear of subscription cannibalization. Recently, however, several indicators led me to believe the issue warranted deeper analysis. These included meetings I had with three start-up companies, my personal subscription to the Dutch platform
Blendle
, the launch of Instant Articles
by Facebook and what I learned at the last
Digital Innovators' Summit
in Berlin. Plus, recent developments in the relationship between social networks and publishers seem to indicate that the playing field is changing.
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Editor: Cindy Mikol Twiss
3850 Ranchero Drive
Ann Arbor, MI 48108 USA
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