Does Your Website Offer Voice Search?

October 25, 2018

What Matters in CMS for Voice Search?

“Where is the nearest ATM?” “How do I get to the Levi’s Stadium in Santa Clara, CA?” – Welcome to the world of voice search. Highly intent-driven, highly local, and very important to just about any consumer business. comScore estimates that by 2020 more than 50% of search will be powered by voice.

How do you prepare? What features do you need to have in your Content Management System (CMS) to prepare you for the future of search? These are some of the answers we are exploring in today’s blog post.

Today’s consumers tend to engage in one of three types of searches: informational, navigational, and transactional. 82% of mobile searches are informational, with users searching for information about your business or products. In these situations, it’s critical to ensure that consumers can easily find your business information across different channels including social media outlets, local listings sites such as business directories and review channels like Trip Advisor or Yelp.

Optimizing a website for voice search comes down to five core components:

1. Your CMS needs to make your website usable for mobile users.

If your site doesn’t load quickly or looks dated on mobile, people will bounce. To achieve the best results with mobile you need some core components:

The fastest possible page speed to keep users engaged.
A mobile-first design for an interactive, app-like experience that looks & behaves like “native” apps.
AMP technology: Accelerated mobile pages (AMP) deliver relevant content on the web in the fastest way possible. When AMP pages are delivered through CDN; (Content delivery network) a geographically distributed network of servers and data centers, it benefits end users through faster content delivery and better performance.
Progressive Web App (PWA) technology to provide notifications and off-line access for exceptional mobile experiences.
The Americans with Disabilities Act (ADA) of 1990 mandates that electronic and information technology must be accessible to people with disabilities. Catering to those with disabilities is not just a mandate of the law, it’s the right thing to do and it makes good business sense.

Click here to read the other four core components...

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Recycle Soap. Save Lives. Protect the Environment.

Clean the World is a social enterprise with the mission of saving millions of lives around the world. Clean the World leads a Global Hygiene Revolution to distribute recycled soap and hygiene products from more than 5,000+ hotel and resort partners to children and families in countries with a high death rate due to acute respiratory infection (pneumonia) and diarrheal diseases (cholera) – which are two of the top killers of children under 5. Since 2009, Clean the World has distributed more than 41 million bars of soap in 118 countries.

Clean the World accomplishes its mission by collecting, recycling, and distributing discarded soap and plastic amenity bottles from participating hospitality partners. We recycle guest room hygiene items at operations centers in Orlando, Las Vegas, and Hong Kong, and distribute them for humanitarian purposes with partnering non-profit organizations. The items are distributed domestically, and to children and families in communities around the world.

Click here to learn more about participating....

Sense of Place Has a Human Side

By Larry Mogelonsky, MBA, P. Eng. ( www.hotelmogel.com)

Too often when we refer to the concept of a ‘sense of place’, our thoughts tend to drift towards the physicality of a hotel – mainly its exterior and interior design elements. Yes, these are both insurmountably important towards creating a unique impression on guests and bringing them into your property’s exceptional experience, but they are hardly everything.

While next down the list would be guestroom design, staff uniforms, authentically local additions to F&B, lobby or spa treatments and perhaps the keepsakes you give guests at checkout, one area that you cannot overlook here is in how your staff interact with visitors.

This obviously touches upon a far larger topic pertaining to training, but it is nonetheless vital to bring the gap between guest service and sense of place by addressing the impact that a few words and a simple gesture can make.

Click here to read more....

Submit Your Excellence Award Application

Get The Recognition That You Deserve!

CLIA is now accepting Excellence Award applications for lodging properties, owners and managers. The deadline for submission is November 9, 2018 .

The awards will be presented at the Evening Reception at the California Lodging Expo® and Conference on December 3, 2018 at the Crowne Plaza Los Angeles - Commerce Casino.

Click here for the application...

Call 916.925.2915 or email info@clia.org with any questions.

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