Keeping you connected to key credit union news, events, and trends: July 22, 2020
In This Issue
Headline News

PIVOT 2020: Not Your Average Zoom Meeting
The Covid-19 pandemic has disrupted conventional learning environments for every industry. After LCUL made the decision to transition our annual event to an entirely virtual experience, we knew we needed to deliver exactly what you expect from us: not your average zoom meeting.

Now more than ever, it's essential for us to gather together to spark true change and discuss the impact that this past year will have on the industry going forward, but your League wanted to take to another level.  From our remote location, crazy interactive platform, face-to-face virtual exhibit hall, social media contests, swag bags, cash prizes, and online CULAC Challenge/Silent Auction, we're so excited for you to see what we have in store. Also, get ready to be surprised with some amazing entertainment!

As a reminder, Thursday's events are completely free for member credit unions. Take this opportunity to see what your League has been up to and hear what the national association is focused on as Jim Nussle, CUNA President/CEO, addresses the audience.

Right now, our mission has never been more important and we're so excited for the potential that a virtual experience has to bring us all together in new ways. 

CUs Under $100 Mil in Assets Can Earn A FREE Marketing Makeover From CU Impossible
Credit unions with less than $100 million in assets can begin submitting applications for CU Impossible ( www.cuimpossible.com), a project to encourage smaller credit unions to seek alternatives to mergers.

The CU Impossible project was founded by industry partners Your Marketing Co., uncommn Marketing Partners, Your Credit Union Partner, Brian Rollo Consulting Group and Crosstream Media. The five companies are collaborating on this project to provide strategic leadership and marketing support to credit unions with less than $100 million in assets.

The 2021 winner of the CU Impossible contest receives ongoing consulting and services throughout the year, including:
  • Strategic Planning with Your Credit Union Partner
  • Strategic Marketing Plan + Execution with Your Marketing Co.
  • Website by uncommn Marketing Partners
  • Executive Leadership Coaching with Brian Rollo Consulting Group
  • One Year of Service and Equipment from Crosstream Media
For more details about the CU Impossible project or the participating agencies, visit cuimpossible.com.      
NCUF Launches Free Disaster Recovery App for Credit Unions
The National Credit Union Foundation (the Foundation), in collaboration with PSCU, is excited to announce the launch of a new CUAid Disaster Recovery app to streamline and connect credit union organizations with one another when disasters strike to quickly coordinate resources. 

The Disaster Recovery application serves as a "matching" service for credit unions to source and share emergency resources, such as generators, mobile branches and more to get credit unions back up and running as quickly as possible.

Professional Development

Save the Date for our Virtual Marketing & Business Development Conference!
Based on your survey results, the Marketing & Business Development conference will be held virtually this year on September 9 & 10. 

Get ready for two jam packed half-day sessions. September 9 will focus on Marketing topics & September 10 will focus on Business Development topics. Participants will be able to register for the the entire event or pick the day that matches your training needs. 

Presenters Eric Isham & Julie Ferguson have pulled your most requested topics from the survey. They and their teams are busy customizing their agendas and presentations to cover topics you want and need to hear right now including:
  • Cost effective ways to reach members
  • Impactful advertising through social media
  • Making long-lasting good impressions on new members
  • Creating quality outbound video content
  • Obtaining staff buy in on marketing & business development campaigns
  • Understanding the new virtual Business Development world
  • Utilizing social medial for sales leads
  • Maintaining & Building SEG relationships in times of SEG's HR turnover
  • Creating new community development strategies
  • And more! 
Save the dates look for registration details coming soon!
Don't Leave Your Board Members Out of PIVOT 2020
We may be PIVOTing our convention to a virtual platform but we aren't leaving anything or anyone out!  Our agenda was designed to include content for all our for convention participants - credit union professionals and volunteers alike.  

Register your volunteers to ensure they also gain the knowledge that will be shared in our general sessions focused on the political and economic landscape beyond 2020, as well as a look at how different generations are reacting to our ever evolving cultural environment.  We also have breakouts specifically designed with the credit union volunteer in mind. 

Kevin Smith of Team Resources will conduct 2 of our breakouts - one will focus on The Digital Evolution of Board Governance and the other will help participants get a better understanding of successful credit union business models.  Watch this short message to hear directly from Kevin how credit unions can pick up business model tips from our favorite pizza places!.   

PIVOT 2020 - Kevin Smith

News from CUNA Mutual

Three Questions Every Credit Union Must Ask During 2020 Planning Season
In anticipation of strategic planning season, credit union leaders are contemplating how this year's planning efforts can adequately address the unprecedented and wide-ranging needs of today's members. With so much uncertainty around the long-tail economic, cultural and behavioral effects of COVID-19, it will be tricky to understand where a particular credit union can have the greatest impact.

Yet, the promise of data analytics makes planning and " seeing ahead for members" and the credit union feel much more achievable. And to do that, leveraging the predictive power of data is key. 

The events that have occurred so far in 2020 have triggered something of an inflection point for credit unions. The movement's foundational principles are more poignant and arguably needed more now than at any other time in our history. Ensuring the industry is well-positioned to help those who need us the most will require expansive thinkers who are ready to bring about real change - both for the movement and the people it serves.

As such, we need to ask ourselves these three critical questions.
Business Solutions

Last Chance: Register Today for Webinar on COVID-19, Collections and Your Credit Union: How Text Messaging Can Help
Webinar: Wednesday, July 22 at 1:00 p.m.

Join Eltropy's CEO and co-founder Ashish Garg as he shares how Eltropy can assist your Credit Union in communicating both externally and internally during the Coronavirus pandemic.

With a majority of CUs delaying payment deadlines during the Covid-19 pandemic, collections departments will soon be flooded with loss mitigation. Text Messaging is quickly becoming a preferred way to reach members and communicate about repayment plans. Join us to learn how Text Messaging is helping CU's effectively and efficiently stay engaged with members, and how Eltropy's program makes that process easy, seamless, and compliant.

To register for this webinar, please email Shannon Morneault, Director of Partner Services at [email protected] with "Please register me for the Eltropy Webinar".


Have You Heard

Wymar FCU Names Top 200 Healthiest Credit Unions
Wymar FCU of Geismar, LA, was named one of the Top 200 Healthiest Credit Union in the country by Deposit Accounts. Deposit Accounts by LendingTree compares the rates and financial health of banks and credit unions across the nation. Health grade components include deposit growth, capitalization, Texas ratio, Texas ratio trend, and more. While receiving the health grade score of an A+, Wymar FCU sits at 162 out of 200 and represents Louisiana as the only Louisiana credit union named in the top 200!

Learn more and search your credit union's health report here.
Louisiana FCU Awards $10,000 in Scholarship Money to High School Seniors
Louisiana Federal Credit Union (FCU) is excited to announce the recipients of its annual Ronald E. Thomas Memorial Scholarship. Five graduating seniors in southeast Louisiana were chosen by the credit union to receive $2,000 each. The 2020 scholarship recipients are Juliette LeRay of St. Thomas Aquinas High School, Tiara Jones of Benjamin Franklin High School, Jackson Stumbo of Hahnville High School, Jordan Brignac of Lutcher High School and Jenna Necaise of Riverside Academy.
 
The scholarship, named for the late Ronald E. Thomas, who served as a Louisiana FCU board member for more than 65 years, recognizes graduating high school seniors who demonstrate outstanding leadership and altruism in the community. Louisiana FCU expanded the scholarship program in 2020 to recognize five students in local communities. In total, the program awarded $10,000 in 2020.
La Cap Sponsors Financial Education Radio Commercials
La Capitol Federal Credit Union, in cooperation with the Louisiana Association for Personal Financial Achievement, has launched a series of radio commercials to educate people about preparing for retirement, saving strategies, setting financial goals and preparing for emergencies.
 
"La Cap has placed an emphasis on financial education because we know that it's helpful for our members and for the community at large," said Michael Hooper, President and CEO of La Capitol FCU. "It is our hope that these radio spots will reach the right ears and maybe change a life for the better."
Quote of the Week:
"The gap between what's expected and what you deliver is where the magic happens, in business and in life."
- Jay Baer

Educational Calendar

Upcoming Conferences & Seminars from your League:

August  7: PIVOT 2020
August 21:  BSA Officer Training

Upcoming Teleconferences & Webinars from your League:
 
July 23:  Boards Behaving Badly: Handling Unruly Directors
July 27:  Effective Now! New
FinCEN  Guidelines for Banking Hemp - Related Businesses
July 28:  Handling 
Consumer Complaints & Disputes
July 29:  Beneficial Ownership Rules for Business Accounts & Loans
July 30:  Lending to Self
- Employed B orrowers
August 4: Fundamentals of IRA Beneficiary Designations & Distributions, Including SECURE & CARES Act Implications
August 5: Maximizing Recoveries on Charged-Off Loans
August 6: Advanced CTR Training: Beyond the "Textbook"
August 10: Bankruptcy's New Subchapter V: The Small Business Reorganization Act
August 11: Growth & Transformation Series: Leveraging LinkedIn for Lenders
August 12: Cyber Series: Layered Cybersecurity: Finding the Best Strategy for Your Credit Union
August 13: Fair Lending & COVID-19: Strategies for Maintaining Compliance


For a complete listing of educational opportunities available from LCUL, visit the League website.
Copyright © 2019 Louisiana Credit Union League 
824 Elmwood Park Blvd, Suite 200, Harahan, LA  70123
(800) 452-7221   www.lcul.com