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16 June, 2020
TODAY'S HIGHLIGHTS
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  • Important Announcement Regarding DEMA Show 2020  |  READ
  • Phase III of Retail Reopening Guide Series Now Available  |  READ  
  • Sign Up to Receive Marketing Support  |  READ
DEMA Show 2020
The DEMA Board of Directors has determined that, for the safety and financial well-being of DEMA attendees and exhibitors, DEMA Show 2020 will not take place this November in New Orleans. Importantly, DEMA Show 2021 will take place in person as scheduled from Tuesday, November 16 to Friday, November 19, 2021, in Las Vegas, Nevada, with additional measures taken to ensure the health and safety of all. Future in-person DEMA Shows will take place as listed here.

While the industry will not be able to convene for a face-to-face DEMA Show this November, DEMA will connect with the diving community to engage in a unique and creative way beginning in September 2020. DEMA will announce details in the coming weeks, and we look forward to providing a great community learning and engagement opportunity for all diving professionals using tools that are well suited for the current business environment.

 DEMA Show 2020 Exhibitors who have made payments toward their exhibit space have options with regard to this change, including obtaining discounted exhibit space and additional seniority space selection points for DEMA Show 2021 in Las Vegas. Click here for more details. Please note: These offers are for Exhibitors who have already made deposits towards their DEMA Show 2020 booth (i.e., does not apply to contracted/zero-paid exhibitors).

We look forward to connecting in new and valuable ways throughout 2020 and beyond! In the meantime, subscribe to DEMA's email lists to stay updated on the ways DEMA can work for you during these challenging times. Above all, be safe, stay healthy, and let's get back to business!
As the U.S. federal government, states and local governments consider a post-COVID-19 economy, retailers are seeking ways to protect customers and employees, while safely reopening their businesses. DEMA's new Retailer Reopening Series includes guidance broken down into three phases: 
  1.  Reopening Phase I: Considerations for E-commerce, Contactless Curbside Pickup & At-home Delivery
     
  2. Reopening Phase II: Re-opening with Social Distancing and Reduced Occupancy 

  3. Reopening Phase III: Create Your Own New Normal - Establish Protection, then Lift Restrictions
Phase III is now available for download! 
 Click through and access all three guides today.
DEMA's Go Dive Now Marketing Digest email subscription goes out twice a month with marketing ideas as well as suggestions for social media and promotional content, using materials from the Go Dive Now Member Toolkit.

Subscribe now to have content delivered directly to your inbox that can help you promote your business during the challenges of COVID-19 and as you navigate the reopening of your business.

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2020 Q1 Certification Census Now Available
DEMA's Certification Census includes data on U.S.-based Open Water Certifications. Access the updated data today!  LEARN MORE
COVID-19 Resources
To help with the challenges businesses are experiencing due to the COVID-19 pandemic, DEMA has compiled a collection of resources available to the entire industry. Click through to find information and resources that can help your business during these difficult times.  LEARN MORE
Marketing Support
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