Dear Customers:
Here’s the latest edition of Johnstone Supply’s In Focus.
Today starts a multi-week journey to help you develop and grow a solid IAQ strategy for your business. I say multi-week since this is a large topic that covers many product categories that deserve to be covered in detail.
It’s going to be a challenge to be both comprehensive and brief, so please bear with me...
Given the heightened awareness consumers have on all things IAQ, it will be tempting to offer air purification as the first step in addressing your customers’ IAQ concern.
We will eventually get there. But first, we want you to consider what we think is a winning strategy in developing long-term relationships with your customers. Since ultimately, this is also in the best long-term interest of your business.
We are proposing a strategy that starts with fundamentals and eventually earns you a position of trust with your customers. From there you will be able to offer solutions for both improved comfort and improved IAQ for your customers.
Have a look through this week’s materials. We hope you agree we’re delivering thought provoking information.
Your Johnstone Supply rep will follow-up with you to review this material in detail and answer any questions you may have.
I appreciate your time this morning.
Thanks,
Craig Coletti
