There is confusion and uncertainty about what anaphylaxis is and what to do when it happens. Just like we have “Stop, Drop and Roll” for fire safety, we need a simple universal phrase for anaphylaxis management so people of all ages feel empowered to take the appropriate action as “fatal anaphylaxis has been associated with delayed administration of epinephrine”.

We hope this campaign will help protect our loved ones while we actively search for food allergy treatments and cures.