About Life Happens
Life Happens is a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products, including disability and long-term care insurance.
To educate the public, Life Happens employs a wide range of communications tactics including advertising, consumer-media outreach, educational programs in high schools and colleges, public-service announcements, informational flyers and videos, and a wide range of online and social-media communications. In addition, Life Happens coordinates three industry-wide awareness campaigns: Insure Your Love (observed in January/February) Life Insurance Awareness Month (observed in September) and Disability Insurance Awareness Month (observed in May). Life Happens developed the SaaS product Life Happens Pro to further its mission of educating the public by making its resources customizable and putting them directly into the hands of agents.
