Mobile AR will be a training ground for developing AR magic. So when we get to the smart glasses era, it will be well refined. But it's not just a means to an end: How are mobile AR revenue models developing today?
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Most AR ads are
pushed to users, just like today’s display ads. But what about advertising’s other modality:
pull. Search is a $90 billion industry, driven by contextual relevance and alignment with user intent. How will it play out in AR?
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Price elasticity is a big factor in VR, given that it’s non-critical and pricey. But what are the specific ways that price is a gating factor to VR adoption? And what price points triggers demand? We asked users directly.
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Developers’ intimate knowledge of AR’s deficiencies have tempered their expectations for Magic Leap One. Formal reviews from tech writers conversely can’t get past the divergence between hype and what they now perceive as unspectacular. We examine both sides.
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PSVR just surpassed 3 million units sold to date. It's positioned well, but Oculus Rift looms. With the same loss-leader pricing that drives Oculus Go, Rift is beginning to aggressively compete on price in the tier-1 VR category.
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Among XR sub-topics, UX and design are critical. And the timing is right to get together to share knowledge and best practices. With that thinking, the XD Immersive conference comes to SF in October. We have details and discounts for
ARtillry PRO subscribers.
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