SOCIAL MEDIA: Don't throw your hands up and say you don't have the time. Focus on one platform, message at the right time, engage and make it easy (with tools).
MORE ... Social media takes work and digital work often inspires toolsets. But, do you need the latest expensive tool to help you?
MORE ... If you do want the helpful tools, here are some to consider.
MORE ... Patreon is a crowdfunding app for content professionals and its use and revenue numbers are surprising.
MORE ... So you have followers but little engagement from your social channels. Have you requested feedback, tried humor (good or bad), offered an inside scoop, cited industry research or other engaging things?
MORE ... Here is a really basic primer on using social. It contains some decent consumer stats but also coaches on how to get started.
MORE ... To get what you need out of influencers, you need to give their voice freedom but be specific in what you want.
MORE ... Marketers want total control of their influencer postings. But if marketers were good enough at social, they wouldn't need the influencers, right?
MORE ... TikTok is full of landmines, but it is also the latest video-laced social media to take off.
MORE ... What should we be doing with these Facebook Groups?
MORE ... Don't skip Instagram when advertising. If you are already buying on Facebook, add it into the plan.
MORE ... We've had some success for clients on social recently.
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DATA: Let's be honest, Customer Data Platforms sound fantastic but have proven to be a heavy lift for most. They promise actionable data. They deliver, typically, something close.
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ACCOUNT-BASED MARKETING: ABM makes a lot of sense, is much more efficient and requires sales and marketing to work together cohesively. But it also isn't a replacement for good planning, costs more and may ultimately be more work.
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CONTENT MARKETING: If you have talent capable of quality infographic work, it might be good to dig into your old content, your evergreen help docs and trending topics where you have expertise.
MORE ... oh, and don't forget to brand your infographic, make it shareable and tie its purpose to your valued keywords.
MORE ... Or ignore all of that and just sign up for this webcast on infographics.
MORE ... Who doesn't want to have their content go viral? There are no promises but if you have valuable, timely and unique content, you are most of the way there.
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