Magic Leap One is a solid piece of technology that's achieved amazing technical feats. But is it just one step in AR's evolutionary path? If Google Glass was the Apple Newton of AR, could this be its Palm Pilot, on the way to the iPhone?
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AR ads are beginning to map to 2D ad formats that advertisers have used for years. Graphical overlays are analogous to display ads, while visual search carries similar dynamics as search advertising. Will revenues also match?
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We've written a lot about VR users' activity and attitudes. But what about non-users? They're a much larger group, so appealing to them is important. And that requires knowing what they like (and don't like). So we decided to ask them. What are the strategic takeaways?
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Transformation in storytelling is an important but arguably overplayed topic in XR circles. But in another sense, it's key to everything from cinema to sales. Meta's Joe Mikhail shows us how.
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Oculus Rift continues to gain ground on other tier-1 VR headsets according to Steam's hardware survey and our own consumer surveys. The latest data from XRDC further validate's Rift's Rise. But what's driving its ascent?
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One of XR's beneficiaries is the world of learning and development. It has a logical place in education,, training and knowledge retention. With that backdrop, the Devlearn conference comes to Las Vegas in October to explore opportunities at the intersection of learning, development and tech. We have details and discounts.
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