If only we had a crystal ball so that we could see into the future, we would be the star of our marketing team. Unfortunately, futurists sometimes get it wrong. Typically change happens slower than we think. But, if we don't pay attention to these pundits, our marketing efforts may be left out in the cold.
Marketing has been evolving for the past several decades with the rise of social media, content marketing, video marketing, and other digital marketing opportunities. A report written back in 2016, titled
The path to 2020: Marketers seize the customer experience, was developed by The Economist's Intelligence Unit (EIU) who surveyed 499 CMOs and senior marketing executives. The report was sponsored by Marketo. The survey explored which technologies and customer trends would likely change marketing organizations over the next few years.
Here are some interesting insights and trends to expect for 2020:
Guest blogger, George Stez, shares his vision of how your logo can make a great impact to your customer base. Your logo is one of your company's biggest assets. It should show the uniqueness of your company.
George is the Marketing Manager for Saber, a foundation repair firm serving residential and commercial customers in Southern California. He has been working with B2B and B2C companies for more than 20 years helping them market their products. He previously worked as a journalist.
To find our how you can make an impact with your logo, click on the link below.
Would you like to get exposure for yourself or your company or become an influencer in your industry? If you write about marketing topics, please contact me about being a guest blogger on my blog,
The Marketing Forum. Just reach out to me by filling out the short form and tell me a little bit about yourself, the typical content you write about, and what specific topic you would like to share on my blog. Click on the link below to contact me.
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