Grow Your Business with Email & Social Media 

June 7, 2016 

• 9:00 AM to 9:30 AM - Registration and Networking 
• 9:30 AM to 11:00 AM - Grow Your Business with Email & Social Media

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with  social media engagement can drive action.

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and  Announcements have become a core component of those campaign choices. Email is more important than  ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor,  client or supporter of those organizations. This session will reveal some simple but effective best practices and  considerations for the small business or nonprofit seeking to make their email newsletters more effective.

  Attendees of this presentation will learn:

• Campaigns in general: what is a campaign, types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be donetogether.
• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

About the presenter

Karen Leonard is the co-founder and Chief Marketing Officer of Innovative Global Vision, Inc. (IGV), a website design and digital marketing company in Ohio. With over 17 years' of experience in the IT field, Karen has a passion for helping small businesses grow. She works closely with her extraordinarily talented team of developers, designers and marketing specialists to help small businesses increase profits through their website and build deeper, more profitable relationships through the use of online marketing tools. Karen is also an Akron / Canton BizTV Show host for an online show: Tips for Turning your Website into a Sales Geni and sits on the board as the Marketing Director for a women's networking group in Cleveland.

Innovative Global Vision is a full service digital marketing company specializing in email marketing, ecommerce solutions, social media, website design and hosting. We are located in Macedonia, Ohio (between Akron & Cleveland) and have been providing Internet-based solutions for businesses of all sizes since 2000.

Our services include:

• Email Marketing & Coaching
• Social Media Management
• Website Design & Maintenance
• eCommerce Solutions
• Website Hosting
• Hosted Exchange Email

We also offer creative design services to provide our customers with impressive logos, business cards, letterheads and brochures.

We work closely with our customers to help them reach and exceed their sales goals. Why? We take them personally.  Their success is our success.