National Electrical Wholesale Providers

		National Electrical Wholesale Providers, LLC. "Commited to Educating The Professional Trades" Phone: (800) 833-8788 Fax: (518) 793-7235
Think NOW For The FUTURE...
BRANDING YOUR BUISINESS If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home- based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for the future growth of your business.
WHAT IS A BRAND? Your brand is more than just the logo on your letterhead and business cards or your business name. It is your corporate identity. An effective brand tells the world who you are, what you do and how you do it, while at the same time establishing your relevance to and credibility with your prospective customers. Your brand is also something more ethereal. It is how your business is perceived by its customers. If your brand has a high perceived value, you enjoy many advantages over your competition, especially when it comes to pricing. Why do you think people are prepared to pay stupid money for items of clothing with the initials "CK" on them? Perceived value as a result of very effective brand promotion resulting in very high brand awareness. Now, I'm not saying we all need to rush out and start creating brands that are going to be recognized the world over. Most of us simply don't have the time or other resources necessary. What I am suggesting, however is that it is possible for your brand to dominate your industry niche.
WHY DO I NEED TO CREATE MY OWN BRAND? Differentiation-We touched on this in the previous section when we looked at what a brand is and how it can be used to increase the perceived value of your products and services. The main reason for creating your own brand is to differentiate yourself from your competition. New websites are a dime a dozen. So are home-based businesses. You need to constantly be looking for ways to set yourself apart from your competition. Your brand can do that for you.
MORE EFFECTIVE, EFFICIENT MARKETING A good reason for creating your own brand is to make your sales force (even if that's a sales force of one - you) more effective and efficient .Imagine if you didn't have to spend the first 50% of your time with a new prospect explaining who you are, what you do and how you do it. What if your brand had already communicated that for you? You can spend 100% of your time focusing on sales rather than educating your prospects about your business.
BENEFITS OF BRANDING A great benefit of branding is that the efforts you expend increasing your brand awareness through promoting and marketing your brand to your target market automatically transfers to your products and services. So, even when you're advertising your brand, you're indirectly also marketing your products and services. We can help you create your own brand! Get your name out there. CALL US NOW AND WE WILL HELP YOU 1-800-833-8788 or email a Sales Consultant		Image:FreeDigitalPhotos.net

Think NOW For The FUTURE...