Creating Compelling Marketing in the Global Marketplace is Key to Success
Welcome from Duane Parrish
We've all heard this expression countless times when it comes to real estate. Maybe I am a bit biased, but I believe we - the Travel South States - have the best "real estate" in the United States when it comes to geography and tourism. But, in order for us to attract new visitors, we must first capture their attention and instill within...[
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Looking Forward with Liz
Domestic Showcase 2016 closes in on a record
Wow! Winston Salem was a great host. The welcome mat rolled out by WS was extraordinary: from the welcome banners dotting the city, to the excellent transportation, to the "Wake-Up and Flavor Throw Down" opening night reception. We cannot thank this wonderful city enough. We had close to 600 delegates attend with more than 13,000 appointments during the two days. From a personal point...[
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International Showcase registration opens in May
Check out this video that highlights the good times experienced during International Showcase.
Registration for International Showcase commencesMonday, May 2.ThisSunday, November 28toWednesday, December 1, 2016, event at the Marriott Marquis in Atlanta, Ga. will fill up quickly so we encourage you to register...[read more]
National Park Service is
100 Years Old
Do you know which is the most visited U.S. National Park? It is right here in our backyard. That would be the Great Smoky Mountains which straddle the Tennessee-North Carolina border. This year we celebrate that park and 58 others as The National Park Service turns 100 on August 25, 2016. There are five national parks to choose from in the TSUSA region...[read more]
Destination Spotlight
Spotlight on Brazil - Brand USA B2B and WTM Latin America
WTM Latin America is a three-day, business-to-business (B2B) conference bringing tour operators and DMOs to Latin America. Through its industry networks, WTM Latin America creates personal and business opportunities, providing customers with quality contacts, content and communities. 5,500 trade visitors attended in 2015 and the United States welcomed a record 2.3 million visitors from Brazil in 2014, an increase of nearly 204,000 visitors (10%) and the 5th consecutive year of record-setting visitation.
In fact, U.S. arrivals from Brazil have more than doubled since 2009, tripled since 2007, and have increased nearly five-fold over the last ten years. Brazil accounted for 3% of total international arrivals in the United States in 2014. We cannot over-emphasize the importance of the Brazilian traveler to the U.S., much less the South. Year-over-year, they have shown dramatic growth in their visitation rates. They are known to shop at our wonderful stores and take back loads of goodies for their friends and family members!
Brand USA had a pavilion atWTM Latin America, and Travel South participated this year.
Tour Operator Spotlight: Let's Go Travelin'
Each newsletter, Travel South would like to highlight a tour operator. Meet Let's Go Travelin', based in Hermitage, Tennessee, near Nashville. In business since 2010, Let's Go Travelin' has been attending Showcase since 2011. They enjoy coming to Showcase because it focuses on Southern states.
"We are aware of the huge networking opportunities that Showcase provides. Even though we may not be buying a particular state or destination, we become aware of what is unique in that brand or...[read more]
Wow! Winston Salem was a great host. The welcome mat rolled out by WS was extraordinary: from the welcome banners dotting the city, to the excellent transportation, to the "Wake-Up and Flavor Throw Down" opening night reception. We cannot thank this wonderful city enough. 
