Mastermind Workshop: Learn How to Develop & Manage Your Online Brand
Meet Christina
Christina Inge has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing University, which offers hands-on education on digital marketing in the Boston area.
Meet Jeannine
Jeannine O'Neil, owner of JO Social Branding, is a digital media strategist who educates business owners on how to make the best use of their social media and email marketing. With 8+ years in the Marketing Communications industry, Jeannine shares her digital marketing knowledge and expertise to assist professionals with their various digital marketing platforms. Meet Robin
Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans.Meet Heather
Heather has more than 20 years’ experience working with small businesses and entrepreneurs, including her experience starting and building 2 of her own businesses. Heather is experienced in helping small and medium size businesses, as well as non-profits and associations with their marketing efforts including on and offline strategies. 
In this 4 hour intensive workshop you will be introduced to 4 seasoned marketing professionals in the Social Media, Public Relations and Email Marketing worlds. These ladies will educate you on how to navigate the branding issues you encounter when it comes to your online marketing. From learning how to manage your online reputation, to increasing your rank in Google search, to designing an email newsletter that properly reflects the brand image you want to portray. You will walk away from this workshop with public relations, SEO and email marketing tips, tricks and tactics to take your online brand to the next level.
1.) How to Get Found and Get Customers: SEO & (Doable) Social Media
When people search for your type of services, do they find you? The rules of SEO have changed. SEO and social media trainer Christina Inge, will shed light on the newest Google updates, share practical, step-by-step tips on how to rank, and help you create a game plan to boost your rankings.
2.) Look Great in the Inbox - The 7 Don’ts of Email Design
First impressions matter – how are YOU doing with your emails? When subscribers open your email communications, is it clear that the email was sent from you? In this seminar, Jeannine O'Neil will help you avoid common email design mistakes and guide you to maximize your emails to make a powerful branding impact!
3.) PR Power on a Budget: Amazing Free Tips, Tools and Tricks to Grow Your Business and Brand
Want to increase your visibility, credibility and online reputation? Learn marketing tips from Robin Samora to help you outshine the competition and break through the clutter. Test drive new promotional tools that are free and easy to use, and cut creative time in half! And, grab a list of the best PR strategies every business owner or professional should have to get noticed and sell more products and services.
4.) Inside Constant Contact - What's New, Helpful & Cool
This is a live, guided demonstration on the latest tools, features and updates inside Constant Contact’s email marketing system. Heather Jackson will cover updates and new features including enhanced list growth tools, automation and ways to create better call to action.
Agenda
Registration 10 - 10:15
Presentations and Lunch 10:15 - 1:45
Closing Remarks 1:45 - 2:00