Are you happy with your email open rates?
As you know, because you are a subscriber, w
e having been sending out a newsletter every week since May.
While we have been getting some great verbal and written feedback from the readers, our open rates have been declining. They used to be over 30% and now have declined to 20%.
We are now asking ourselves, are we sending too many emails? Is it time to re-think our schedule? Our content? Our layout? This is something that you should be asking yourself about your enewsletter at least a few times per year and especially if you are not getting the results that you would like.
Before making too many changes we decided to try something that we have not done before...we re-sent one of our newsletters to those who did not open it the first time. This is something that some other email marketers do and recommend but we have been reluctant to try.
With a little effort it was easy to improve our open rate. Read our blog to find out more...
