In a digital economy, data (and the information it produces) is one of a company's most important assets-an asset companies are increasingly turning into a revenue stream. What types of data, whether generated from existing products and services or created from digitization, best lend themselves to monetization? We will explore the opportunities and challenges companies face when implementing data monetization strategies. We will also discuss the capabilities and skills needed for successful monetization.

Barbara Haley Wixom, MIT Sloan Center for Information Systems Research will moderate the panel including:

• Thomas Bayer, Standard & Poors
• Steve Emmerich, ACI Worldwide
• Colin Mahony, Hewlett-Packard
• Don Stoller, Healthcare IQ

Barbara Haley Wixom	Thomas Bayer	Steve Emmerich	Colin Mahony	Don Stoller

We are on the brink of a revolution in our understanding of human behavior, in part driven by a newfound ability to design and analyze complex social experiments at population scale. But digital experimentation is much more than just technology and analytics-it creates a powerful tool that helps us understand how to create influence over changing behavior on a broad scale through peer-to-peer interaction and communication. This session will focus on the mechanics and ethics of cheap, rapid, digital experimentation at scale, the implications for managers as well as workers, the benefits as well as the costs, and how organizations may use experimentation to understand the implications of different business strategies and public policies.

Prof.Sinan Aral, PhD '07, MIT Sloan will moderate the panel including:

• Prof. Karim Lakhani,  SM '99, PhD '06, Harvard Business School
• David Rose, Ditto Labs
• Narinder Singh, Appirio
• Prof. Zeynep Ton, MIT Sloan

Sinan Aral	Karim Lakhani	David Rose	Narinder Singh	Zeynep Ton