• Do you have your daily restaurant features posted in your golf shop or at your driving range? Maybe a sign for 'Cold Beer' right in your golfers line of sight while they are hitting a large bucket?
• Do you have lesson brochures available in your clubhouse? Or does one side of your table-talker promote upcoming junior camps?
• How much information do your starters and/or player's assistants carry with them on a daily basis. At minimum they should know what your current promotions are.

 

Almost every golf course is highly focused on the initial impression; welcoming the customer to the course, checking them in efficiently and maybe even up-selling them into a cart or some merchandise...but what happens to your golfers when they finish their round?

• Do you have someone to thank them for their business? While there is an expense to having someone available at your final green to interact with your golfers, there is also the potential for incremental revenues to pay for that person and more. Re-play rates, a booking for the next day, lesson information, daily food and bar specials are all possible up-sells.
• If you cannot have someone act as the last impression in person then some signage, a brochure rack or other tools can also work to some extent.
• Most courses have a sign welcoming golfers...do you have a sign thanking them when they leave?