Hi Everybody, 
As media buyers, you know how important it is to quantify what you're buying. Although we're not TAB-audited, our impressions numbers are logically derived.  Here's how we calculate the impact of our   Retail Banner Network (click for cool pictures) :

1. We survey enclosed malls, comparing mall size with visitor numbers:


2. We compared this to our open-air shopping centers (which don't have people-counters, and even birds can wander in), dividing their size (which range from 50k to 500k sq ft) by 1.4 square feet per visitor (see chart above) to get our estimated visitors.

3. We gave 8 impressions per visitor since there's at least four double-sided banners placed in each location - you see the banners entering & exiting, like this:



The results are BIG:

We have 2,744 shopping centers in our Retail Banner Network, totaling 537 million square feet of retail space, attracting an estimated 383 million visitors per month across 373 CBSAs nationwide, potentially generating 3 billion+ impressions.

On AVERAGE:

Properties are 195,000 square feet, generating 1.1 million impressions per month for a CPM of $2.05.

Please reply to this email or contact your Look Media rep for details and proposals!
Best regards,


Michael Baker
Director 

P 305.940.4949 x2
C 646.483.0943

 
330 W38th Street, Suite 1500   |   New York, NY   |   10018