Greetings! Every day, it seems, a news item hits the consumer with something dire about our food system. Do you have the answers to shoppers' questions about how your food items are grown? If you do, are they good enough to calm a consumer's concerns?
Participating in our Farmer Goes to Market program gives you a unique chance to get a virtual one-on-one with the Nebraska farmers who provide the products you sell. They can be a valuable resource. Here's how: - E-mail newsletters like this one bring you exclusive farm based intelligence that helps you plan your marketing efforts from the farm up. -Roundtables will gather key opinion leaders from both ends of the chain (farmers who grow our food and grocers who sell it) and discuss important issues facing the food system and its consumers. -Farm tours will help reacquaint grocers with the complex chain that produces and delivers their food supplies, to dispel some misconceptions, and to equip you with accurate information to give consumers. The collaborative effort between Food-Chain Communications and the Nebraska Grocery Industry Association will reestablish that connection between grocers and farmers and begin the much-needed dialog many have lost. For information, call me, or click here to leave me a message. Get in on the dialog...
Sincerely,
Kathy Siefken
Executive Director
Nebraska Grocery Industry Association
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Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.
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An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.
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The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.
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