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| What They're Saying About Rank Magic |
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Bill Treloar is a genius when it comes to optimization. He provided a plan for the Crystal Plaza several years ago, that was spot on! I highly recommend all his services!Jayne BiermanCrystal Plaza
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Greetings!
If you've been to Rank Magic's blog, you know it contains timely tips, techniques, news and other items of interest related to marketing your business on the web. Here are some topics that were making headlines last month.
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| The Month At a Glance
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In case you can't wait to see what we were writing about last month, and don't want to miss anything, you can see the entire month of April at a glance (including posts that didn't make it into this newsletter) here.
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| SEO Monitoring Update
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 The last time we wrote about SEO Monitoring, we were sending out detailed monthly reports on CD four times a year. That's been much improved, and it's time for us to tell you about it.
We now have even more comprehensive reporting about where you rank in Google, Yahoo & Bing for all of your keyword phrases, with details about trends, which web pages are coming up for your keywords, and even competitor comparisons. It's available any time online and it's updated monthly rather than quarterly. More here. |
| You Can't Completely Delegate Your SEO
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 If you think your SEO consultant can work independently and work magic on your rankings without your help, you're mistaken.
I know. You're too busy running your business to spend time and effort on SEO. That's why you hired an SEO consultant in the first place.
And we'd love to create an SEO strategy for you, choose keywords, make structural changes to make your website search engine friendly, write compelling marketing copy for your website and your blog, post updates to your Facebook Fan Page, tweet about your business, and earn you massive link popularity without you having to lift a finger.
Unfortunately, that's not how it works.
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| Why Good Web Designers Make Bad SEO Consultants ... and Vice Versa
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It seems to be almost universally true that someone who is good at web design is lousy at Search Engine Optimization. And anyone (like me) who is good at SEO is lousy at web design.
I'll own up to my own shortcomings there, but I've often wondered why. It turns out the two roles are almost always incompatible because almost all people have a right-brain or left-brain dominance. That's just like the fact that almost all people are right-handed or left-handed and very few are ambidextrous.
Let us illustrate how that works ...
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| Google's Okay with Search Suppression?
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Let's say someone writes a scathing indictment of you or your company. Very possibly, anyone searching online for your name or your company will find those negative comments. Bad news!
Online reputation management companies work to minimize the impact of those negative reviews (seldom can you get them completely removed) by creating optimized positive content that will show up higher than the negative content. Push it down far enough and few (if any) people will ever see it.
Although there was concern this would seem like search engine spam, and hurt your rankings, Google's apparently okay with it.
Learn more here.
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| We Now Take Credit Cards!
|  Rank Magic has been accepting payment by check only up until now. That caused us to front-load many of our charges, or charge on an annual basis.
Now that we take credit cards, we're able to spread out payments on a quarterly or monthly basis. If that will help with your cash flow, please give us a call and let's see about improving how you pay us.
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Talk to us.
Did you find something intriguing in our blog? Did something leave you wanting more information or with unanswered questions? Leave us a comment in our blog. I review all of your comments and can answer questions right there for you and others to see. Please enter a comment or question and make our blog work for you.
Join the conversation!
Cordially,
Bill Treloar
Rank Magic |
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