TV GOES SOCIAL at CE Week NY 

Facebook’s Andy Mitchell to speak June 23 TV GOES SOCIAL at CE Week

Andy is the Strategic Partner Development exec for in New York as a member of the platform partnerships team. He focuses on the media vertical, both with traditional media companies and new players in media.

TV GOES SOCIAL - first conference of its kind in NY June 23 - CE Week

How is TV being impacted by Social Media? The Conference on TVs Next Big Step
The New Hardware Platforms • The Software and Apps • The Social TV Watcher Vision

Andy Mitchell, Facebook
Isaac Josephson, ABC Digital
 Jesse Redniss VP, USA Networks 
Sasanka Prabhala, Intel 
ISean Casey, CEO, SocialGuide
Dori Gurwitz, Watchitoo
David Markowitz, SecondScreen Networks
Eric Anderson, Samsung
Adam Simon, Social Bomb
Alex Iskold, GetGlue
David Levy, PHILO
Somrat Niogyi, Baazar Labs
Nina Alastruey, theChanner
Simon Applebaum, Tomorrow Will Be Televised
Paul Farkas, Social TV
Mo Krochmal, Hofstra University    

 
TV is facing the perfect storm of change: Social Media, on-demand technology and mobile are taking it to places it has never been before. The implications for content developers, advertisers and investors is overwhelming and portends a great new shift in the media world. Starting with Facebook and Twitter, TV is becoming a new kind of interactive medium. The emerging viewer ecosystem and fed by social media entrepreneurs may soon alter the TV viewing experience completely. How will all this impact how you use and watch TV and what are the opportunities?

CONFERENCE AGENDA:
1:00 - 1:50 The Social TV Platform: The New Hardware Options
New viewing devices, settop boxes and internet unifying services are adding a new dimension of utility to the TV.

2:00 - 2:40 Monetization - Software and Services That Promise Upside TV is at the heart of the advertising world - so new Social TV services and apps promise to attract major advertiser interest. See what they are, how they work and how you can take something off the trillion dollar TV ad market.

2:45 - 3:45 An App for That? The New Apps & Software
Facebook and Twitter are today's social media options but they weren't designed to synch with the TV watching experience. A new wave of purpose-built software and Apps promises to change all that!

4:00 - 5:15 The Vision - How The Social Viewer Will Experience TV
The pieces are coming online, programming executives and marketers have forged dramatic campaigns out of the Facebook and Twitter. But these are still intermediate, transitional steps compared to the new viewing interaction and audience marketing models that are about to emerge.