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3 September 2010

Privacy Academy 2010
BOB GARFIELD SET TO KEYNOTE AT THE ACADEMY
Just announced! On the Media co-host, columnist, essayist and pundit Bob Garfield will be a keynote speaker for the upcoming IAPP Privacy Academy. Garfield is the author of the award-winning book The Chaos Scenario, an insightful and irreverent look at media, marketing and business in today's digitally connected society. Catch Bob Garfield at the Privacy Academy on Friday, October 1.
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PRIVACY LAW -- EU
Commission Wants New PNR Data-Sharing Mandates
The European Commission is planning to seek new mandates to negotiate the conditions for the transfer of information about airline passengers to countries outside the EU, the European Voice reports. The commission is expected to seek the European Parliament's approval and that of the Council of Ministers this month to void "previous battles with MEPs over international data-sharing," the report states. The agreement would address how the European Commission and EU member states would react when individual passenger data stored in airline reservation systems is requested by counties for security purposes. There are concerns that without an agreement in place, individual deals with foreign governments that would not meet the EU's privacy standards could come into play. (Registration may be required to access this story.)
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PRIVACY LAW -- EU
Tech Companies Lobby for Single Data Retention Standard
Some of the world's largest technology companies are urging the EU to create a single standard for data retention, Deutsche-Welle reports. The European Commission's tasks this fall include preparing a draft of its new "Digital Agenda," which includes the goal of establishing a digital equivalent of the "single market" that already exists for goods and services that would specifically affect "cloud computing" applications that store data on the Internet, the report states. Technology leaders are calling for a unified policy, and some experts point out that for individual countries, "There's a psychological perspective that having it in house is much more secure," but cloud providers may actually be able to deliver improved security.
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PRIVACY LAW -- EU
In Spite of Ireland's Fears, Data May Be Stored in Israel
The EU is expected to allow the storage of sensitive personal data on European citizens in Israel. That move is expected to come in spite of concerns raised by Ireland Minister for Justice Dermot Ahern about the use of eight fake Irish passports by alleged Israeli assassins, the Irish Times reports. the Irish government suspects that the data used in the forged documents was gleaned from official passport inspections in Israel. The issue was expected to be raised at a meeting of an EU committee on the protection of personal data on Thursday, but government sources have indicated there is expected to be little support for Ireland's request to scrap the data transfer pact with Israel, the report states.
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PRIVACY -- GERMANY
Fundamental Human Rights at Risk
On August 30, the Schleswig Holstein Independent Center for Privacy Protection hosted its annual summer academy. Entitled "Codex Digitalis," the academy examined the inadequate protection of fundamental rights in the digital world. The broad range of perspectives presented included a challenge to amend the Universal Declaration of Human Rights by adding universal fundamental rights for the digital world, reference to indications that the German Foreign Ministry may potentially support developing international data protection regulations with France and Spain and advocacy for the use of privacy by design as a means to lessen the loss of control over data caused by information technology. (Article in German.)
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PRIVACY LAW -- UK
Does ICO Need More Power To Stop Breaches?
In the wake of recent Data Protection Act breaches, ITPRO reports on expert opinions as to whether the Information Commissioner's Office (ICO) has enough power to prevent such incidents. Although the ICO can levy �500,000 fines for serious data breaches, no fines were issued in the most recent cases, the report states, prompting some experts to suggest the issue isn't with the ICO's powers but with "lack of enforcement ability, just in terms of actual manpower." Several said the ICO should issue fines more often. As Edy Almer of Safend put it, "If Europe and the UK do not start acting fast, there will be more instances of this kind and once it's out, the genie cannot be put back in the bottle."
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Privacy Dinner 2010
VANGUARD NOMINATION DEADLINE EXTENDED
The deadline for nominations for this year's IAPP Privacy Vanguard Award has been extended to Friday, September 10. This annual award goes to the individual professional who has best demonstrated outstanding leadership, knowledge and creativity in the field of privacy and data protection. Don't miss this chance to nominate the person you think deserves this special recognition. Then, join us at the fifth annual Privacy Dinner and Awards Ceremony on September 30 in Baltimore, Maryland, where we'll honor the winners. (Tickets to the Privacy Dinner are included in Privacy Academy main registrations.)
Nominate Now
BEHAVIORAL TARGETING -- GERMANY
Postal Company Acquires Online Ad Platform
As the behavioral targeting market continues to gain momentum in Germany, mail services provider Deutsche Post has acquired Europe's largest targeted online ad platform, Media Post reports. Nugg.ad, which provides "predictive behavioral targeting" for an array of companies, integrates surveys with "machine learning, predictive analytics and targeting." Deutsche Post and its DHL Express division are not strangers to new technology, the report states, pointing out the early use of RFID by the company to track packages. Deutsche Post stated in a press release that the investment in targeting technology will consolidate new areas of growth in online marketing. Nugg.ad displays the European Privacy Seal of approval, the report states.
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PRIVACY LAW -- UK
Wales Detective Fined for Disclosing Data
BBC News reports on a North Wales police detective who has been fined �4,000 and ordered to pay �1,000 costs after disclosing police information. Vaughan Roberts accessed information about a friend on the police computer, according to the report, and North Wales Police have suspended him from duty. Roberts has been given six months to pay the fine and costs, with three months' imprisonment if he defaults. Data protection offences carry only a financial penalty, the report states.
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DATA LOSS -- UK
Officials in Scotland Concerned Over Info Losses, Theft
The loss of computers and other electronic devices from councils, police forces and health boards in Scotland is raising concerns about data privacy, The Press and Journal reports. Losses or thefts have been reported by the Aberdeen City Council, Aberdeenshire Council, Highland Council and Shetland Council. In addition, the report states, the Shetland and Tayside health boards, Greater Glasgow and Clyde NHS Board and the Lothian and Borders Police have also been involved in data breach incidents. Liberal Democrats Chief Whip Mike Rumbles suggested that given the number of breaches, "The government is not in control of the situation. They need to get a grip on this right now."
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ONLINE PRIVACY
Tech Suppliers Urged To Embrace Privacy Principles
In a feature for The Last Watchdog, Fran Maier of TRUSTe shares her personal experience underscoring the privacy risks that come with the "Internet of Things." Maier writes how her missing camera began wirelessly uploading photos to her Eye-Fi account from an unsuspecting family in Germany that did not know that the account--complete with geo-tags--was enabled. "In this new world of the Internet of Things, a family photo can be much more than that," Maier writes, noting, "It may be a sensitive piece of personal data inadvertently shared with a stranger because of insufficient privacy safeguards." As the Internet of Things grows, Maier said it will be essential for technology designers and suppliers to "incorporate transparency, accountability and choice" to protect privacy. Editor's Note: Read more about Maier's story and the unforeseen consequences of such technology.
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ONLINE PRIVACY
Government: Security More Important Than Privacy
Following its demand for access to encrypted Blackberry data in the country, India has said security is more important than privacy, reports News.com.ag. Research In Motion (RIM), which manufactures Blackberrys, has conceded to India's demand for lawful access to its private data to avoid a ban on the product in the country, says the report. "The government feels that security is more important than privacy," said India's home minister, adding the country will watch the progress made over the next two months. The UN said yesterday that RIM should provide India, Indonesia, Lebanon, Saudi Arabia and the United Arab Emirates access to Blackberry data due to legitimate security concerns. Meanwhile, India has told Google and Skype that they must set up local servers to allow law enforcement access to traffic data.
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Global Summit 2011
CALL FOR PAPERS ANNOUNCED FOR IAPP GLOBAL PRIVACY SUMMIT 2011
The IAPP is now accepting speaker proposals for the IAPP Global Privacy Summit 2011, March 9-11, in Washington, DC. We're looking for compelling speakers who can educate, engage and entertain an audience. The deadline for submissions is October 1, 2010. To submit a proposal or for more information on topics of interest, please visit our Web site or contact Events Coordinator Jennie Backstrom with questions.
Submit a Proposal

GENETIC PRIVACY
What To Ask Before You Give Away Your DNA
When it comes to giving samples of your DNA, there are things you need to know. That's according to Marcy Darnovsky, head of the California-based Center for Genetics and Society, who told The Wall Street Journal that while individuals may want to share their DNA to help scientific studies move forward, it must be done in a "responsible way" that does not put privacy at risk. Darnovsky recommends asking who will have access to the data, whether and how it will be anonymized, where it will be stored and how it will be analyzed, the report states. As Darnovsky put it, "once you give someone your genetic information, it doesn't matter if you destroy the sample" since the data will live on.
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ONLINE PRIVACY
Personal Data Has a Price
NetworkWorld reports on the view of digital personal data as bankable currency. Marc Davis of Microsoft, who is a backer of rights-based privacy, suggests that "every piece of data on the Internet maps back to who created it and who they know. Where they were when they did it, where they've been and where they plan to go. What they are interested in, attend to and interact with, and is around them and when they do these things." All this, he explains, has vast implications for privacy and the economy, he writes, noting that personal data "could be bankable and tradable from your Personal Data Bank," which would be "tied to clear, immediate and concrete benefits to choices about your personal data." Editor's Note: Read more about the concept of data banking and exchange.
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SOCIAL NETWORKING
The Privacy of Ping
Apple's Ping, a music-focused social-networking service for iTunes users, was introduced this week, and the company is promising simple and straightforward privacy controls, indicating companies are now seeing the potential for privacy as grounds on which to compete, The New York Times reports. "You can get as private or as public as you want," Apple CEO Steve Jobs said of Ping, noting the device's privacy settings are "super simple." Citing recent privacy issues for large Web and social networking companies, Marc Rotenberg of the Electronic Privacy Information Center said Jobs' remarks show "privacy is very much on the minds of companies offering social-network services," and Ryan Calo of Stanford Law School's Center for Internet and Society suggested the comments show that companies are responding to public demands for simple privacy controls. (Registration may be required to access this story.)
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BEHAVIORAL TARGETING
Ads That Follow You on the Web
The New York Times reports on an ad industry practice known as personalized retargeting or remarketing, where Internet users are followed from site to site by ads for items they've viewed online. With more retailers and Internet companies using it, the report states, retargeting, which relies on placing cookies on users' browsers, has reached a level of precision that is leaving consumers with the palpable feeling that they are being watched as they roam the virtual aisles of online stores." While the practice is raising privacy advocates' concerns, even some advertising and media experts suggest the practice is "bold," the report states, and many users may not like it. (Registration may be required to access this story.)
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DATA PROTECTION
Opinion: Ten Fallacies About Web Privacy
In a column for The Wall Street Journal, Paul Rubin of Emory University discusses 10 fallacies about Web privacy. Rubin asserts that despite privacy advocates' arguments otherwise, increased privacy online comes at a cost to the consumer. Information helps the economy to function, Rubin says, and less of it will result in less efficient markets. More information also means firms are able to better market to specific customers, meaning they receive information useful to them more quickly. Additionally, Rubin says, it's untrue that more privacy means more safety and less risk. For example, the more information available to firms for identity verification, the less risk of identity theft, he writes. (Registration may be required to access this story.)
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DIGEST CONTRIBUTORS

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UPCOMING EVENTS

29 Sept. - 1 Oct.
IAPP Privacy Academy
Baltimore, MD
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25-26 October
OECD Conference on Privacy, Technology and Global Data Flows
Jerusalem, Israel
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27-29 October
32nd International Conference of Data Protection and Privacy Commissioners
Jerusalem, Israel
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29-30 November
IAPP Europe Data Protection Congress
Paris, France
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The views in this eNewsletter, if any, are those of the authors and are not necessarily those of the IAPP.