Personal branding is unavoidable. Often within the first few seconds of meeting someone, you are being sized up with associations and beliefs that can either strengthen or weaken trust. Some of this is outside your control, but there are a number of ways you can influence a positive response. Define your brand at the IB Expo & Conference on Oct. 22 with marketing expert Jim Signorelli, author of StoryBranding and CEO of eswStoryLab. Signorelli draws on 30 years of industry experience with clients such as Citibank, General Electric, and McDonald's to teach you to develop a personal brand that is authentic, memorable, and persuasive.